Marketing Manager

Key Responsibilities
Digital Marketing & Lead Generation
Develop and execute digital marketing strategies across SEO, paid media, LinkedIn, email, retargeting, social marketing and other relevant channels.
Generate qualified leads and MQLs for Innovature's target markets and services.
Continuously test and improve campaigns based on performance and ROI.
Work closely with Business Development to improve lead quality and pipeline generation.
SEO & Website
Own Innovature's SEO strategy and organic search performance.
Manage keyword strategy, technical SEO, on-page SEO, content SEO, and link building.
Improve website traffic, landing pages, conversion rates, and overall user experience.
Monitor competitors and identify new search opportunities.
Marketing Technology & Automation
Manage and improve CRM, marketing automation, analytics, lead scoring, and campaign tracking.
Use AI and automation to improve marketing productivity and campaign effectiveness.
Continuously evaluate new marketing technologies and tools.
Analytics & Performance
Track marketing performance from Traffic → Lead → MQL → SQL → Opportunity → Revenue.
Analyze which channels generate the best-quality opportunities.
Provide clear recommendations on where marketing resources and budget should be invested.
Content & Brand
Develop content that supports SEO, lead generation, and Innovature's market positioning.
Coordinate service pages, case studies, articles, thought leadership, email campaigns, and social media.
Ensure consistent messaging across digital channels.
WHAT WE ARE LOOKING FOR:
7+ years of digital/B2B marketing experience.
2+ years in a marketing management role.
Strong SEO knowledge and hands-on experience.
Strong understanding of digital lead generation and conversion funnels.
Good non-verbal English communication
Experience with CRM and marketing automation.
Comfortable with tools such as GA4, Search Console, Ahrefs/Semrush, HubSpot or similar platforms.
Strong understanding and practical use of AI and modern marketing technologies.
Analytical, commercially minded, and comfortable working with data.
Experience managing agencies, freelancers, or internal marketing resources.
B2B services, outsourcing, staffing, SaaS, technology, or professional-services experience preferred.
WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work, and fostering a positive and enjoyable work environment with appealing benefits as follows:
A competitive monthly salary based on your ability
13th month Tet bonus & bi-annual performance bonus
12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
Annual salary review
Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
Social insurance and healthcare insurance upon Vietnam Labor Code
PTI insurance package, and annual health check An English-speaking environment
An open culture that spurs creativity, innovation, and inclusivity
A variety of training courses for your career development
Diverse activities to foster relationships, including company trips, year-end party, employees' birthdays
An open-space office, a cafeteria, and a range of modern equipment Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)
WORK LOCATION: at The District Tower, 159C De Tham, Cau Ong Lanh Ward, D.1, HCMC
WORKING HOURS: 9AM-6PM (Mon-Fri)