Marketing Manager

Mô tả công việc:
(Mức lương: Thỏa thuận)
Market research and brand definition
Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market.
Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness.
Consult all customers facing functions to understand the selling points of the brand.
Conduct a competitors' analysis to identify the strengths and key differentiators of the brand.
Define brand positioning and create / leverage brand message, key selling points and brand guidelines.
Monitor market trends, identify new opportunities and adjust the brand positioning accordingly.
Lead acquisition
Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market.
Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition.
Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online.
Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes.
Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives.
Prepare, monitor, and manage the marketing budge.
Sales Support
Conceptualize, plan, and implement the monthly promotion plan with the commercial team.
Prepare and provide the marketing materials required by the commercial team.
Manage the marketing material inventory in collaboration with Finance.
Brand and marketing effectiveness
Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms, ...
Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately.
Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness.
Team management
Recruit, train and manage the performance of the marketing team members.
Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function.
Set, monitor, and report on the departments' objectives to the management team.
Chức vụ: Trưởng Nhóm/Trưởng Phòng
Hình thức làm việc: Toàn thời gian
Quyền lợi được hưởng:
Được hưởng chế độ BHYT, BHXH, BHTN theo quy định.
Cung cấp Macbook cho nhân viên.
12 ngày nghỉ phép có lương.
Chương trình team building để kết nối đồng nghiệp.
Môi trường làm việc hòa đồng, thân thiện.
Yêu cầu bằng cấp (tối thiểu): Đại Học
Yêu cầu công việc:
More than 6 years of experience in the Marketing industry, including experience in the education sector, with 3 years in a Management role.
Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies.
Leadership skills including motivating employees to perform well and task delegation for team members.
Creative and resourceful in developing ideas to create effective marketing strategies.
Great communicator and good interpersonal skills.
Stellar writing skills in Vietnamese and English.
Ability to make sensible decisions in a fast-paced environment.
Ability to work under pressure and comply to tight schedules.
Good working attitude.
Knowledge in Education industry is a plus.
Bachelor's Degree Marketing related Diploma/Degree (Preferable).
Working time: Mon - Fri: 8:00 - 17:00, Sat: 8:00 - 11:00
Yêu cầu giới tính: Nam/Nữ
Ngành nghề: Digital Marketing,Nghiên Cứu Thị Trường,PR - Truyền Thông - Sự Kiện,Quảng Cáo - Sáng Tạo,Sales Marketing - PR - Quảng Cáo,Trade - Brand - Product Marketing
Đại Học
Không yêu cầu