Marketing Manager

D1 Concepts is a hospitality and restaurant group under Hadasa Holdings, operating a portfolio of distinctive dining brands, including San Fu Lou, Dì Mai, SENS, and Sorae.
We are looking for an experienced and commercially driven Marketing Manager to lead marketing initiatives, strengthen brand positioning, enhance customer engagement, and contribute to sustainable business growth across our restaurant portfolio.
KEY RESPONSIBILITIES
1. Marketing Strategy & Brand Management
Develop and execute annual and quarterly marketing plans aligned with business objectives and brand positioning.
Build and maintain distinctive brand identities across multiple restaurant concepts.
Lead integrated marketing campaigns, including brand awareness, seasonal promotions, product launches, and restaurant activations.
Ensure consistent brand messaging and customer experience across all communication channels.
2. Business Growth & Commercial Performance
Partner with Operations and Commercial teams to develop initiatives that drive restaurant traffic, reservations, customer acquisition, and revenue growth.
Plan and execute marketing activities for new restaurant openings, seasonal campaigns, and key commercial occasions.
Monitor marketing budgets, campaign performance, ROI, and relevant business KPIs.
Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
3. Digital Marketing & Customer Engagement
Oversee digital marketing activities across social media, paid advertising, online platforms, and other relevant channels.
Develop customer engagement, CRM, loyalty, and retention initiatives to encourage repeat visits.
Collaborate with creative teams, agencies, KOLs/KOCs, and business partners to deliver impactful campaigns.
Monitor online brand reputation and support initiatives to enhance the overall guest experience.
4. Team Leadership & Cross-functional Collaboration
Lead, coach, and develop the Marketing team to ensure high-quality execution and accountability.
Manage external agencies, vendors, and creative partners.
Collaborate closely with Operations, Culinary, Finance, and other departments to align marketing initiatives with business priorities.
Establish performance tracking and reporting processes to continuously improve marketing effectiveness.
QUALIFICATIONS & REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum 5 years of relevant marketing experience, including at least 2 years in a Marketing Manager or equivalent leadership role.
Prior experience in F&B, Restaurants, Hospitality, or related Lifestyle/Premium Consumer Brands is strongly preferred.
Proven experience in developing and executing integrated marketing strategies and managing multiple campaigns.
Strong understanding of brand management, digital marketing, customer engagement, and commercial performance.
Experience managing marketing budgets, agencies, and cross-functional projects.
Strong analytical thinking, business acumen, leadership, and stakeholder management skills.
Excellent communication and presentation skills.
Good command of English is preferred.
If you are passionate about building meaningful brands and creating exceptional dining experiences, we would love to connect with you!
📩 Email: [protected info]
📱 Contact: [protected info]
🏢 Office: 110-112-114 Tran Nguyen Dan Street, Gia Dinh Ward, Ho Chi Minh City