Marketing & PR Manager

Marketing & Brand Management
Develop and execute annual marketing strategies aligned with hotel business goals.
Manage marketing budget, KPIs, and ROI.
Ensure compliance with Rixos, Ennismore, and Accor brand standards.
Strengthen Rixos Phu Quoc's positioning as a luxury all-inclusive resort.
Monitor market trends, competitors, and guest insights.
Digital Marketing & Content
Manage digital campaigns across website, social media, email, SEO/SEM, CRM, and online advertising.
Oversee content creation, photo/video production, and digital assets.
Track digital performance and optimize campaigns.
PR & Media Relations
Develop PR strategies and maintain relationships with media, KOLs, influencers, tourism partners, and other stakeholders.
Manage press releases, media visits, interviews, FAM trips, and influencer stays.
Monitor media coverage and support reputation/crisis management.
Campaigns, Events & Partnerships
Lead marketing campaigns for Rooms, F&B, Spa, Entertainment, Weddings, MICE, and seasonal promotions.
Organize events, activations, and product launches.
Build partnerships with airlines, tourism boards, luxury brands, and local businesses.
Internal Communications & Employer Branding
Develop internal communications to strengthen employee engagement and brand culture.
Support newsletters, employee events, recognition programs, and employer branding initiatives.
Creative & Brand Management
Ensure all marketing materials follow brand guidelines.
Manage creative assets and oversee production of marketing collateral.
Budget & Performance
Manage marketing expenditure and evaluate campaign performance through KPIs and ROI.
Prepare regular performance reports and improvement recommendations.
Leadership
Lead, coach, and develop the Marketing & PR team.
Set departmental goals, performance standards, and development plans.
Encourage creativity, teamwork, and continuous improvement.