Marketing Specialist (Global Faculty Brand & Talent Reputation)

ABOUT VINUNIVERSITY
VinUniversity (VinUni) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.
The University has built strategic collaborations with Cornell University and the University of Pennsylvania - a choice that speaks to our commitment to excellence, innovation in research and teaching, and to making a difference in the world. VinUni comprises of College of Arts and Sciences; College of Business and Management; College of Engineering and Computer Science; and College of Health Sciences.
VinUni's founding benefactor - Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on three main areas: Industrials &
Technology
Real Estate &
Services
Infrastructure
Green Energy; and Social Enterprises. VinUni is proud to be a part of the Vingroup ecosystem, giving its students the opportunities to connect with pioneering companies (such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes) and a dynamic entrepreneurial ecosystem (such as VinVenture, VinMotion, or VinRobotics, VinSpace...).
In September 2024, VinUni became the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact. In October 2024, VinUni was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.
On our journey to become one of the world's top universities, VinUni is building a dynamic ecosystem of innovation and discovery. Through strategic investments in world-class research centers, state-of-the-art facilities, and transformative technologies, the university empowers collaboration across disciplines, strengthens partnerships with industry and society, and nurtures a thriving global network, who spearheads advancements in AI/Machine Learning, Data Science, Environmental Intelligence, Innovations in Health Sciences, Policy Development and Sustainable Societies.
ABOUT THE ROLE
VinUniversity is seeking a highly motivated Marketing Specialist (Global Faculty Brand & Talent Reputation) to strengthen the University's employer brand and elevate its reputation among global academic talent communities.
This role is responsible for developing and executing strategic communication and marketing initiatives that enhance faculty branding, support global talent attraction efforts, and position VinUniversity as an inspiring destination for world-class educators and researchers.
You will work closely with HR teams, academic leaders, faculty members, and external partners to create compelling content, manage multi-channel communication campaigns, and strengthen the University's visibility and reputation across international talent markets.
KEY RESPONSIBILITIES
Execute faculty visibility campaigns across LinkedIn and professional platforms.
Support faculty storytelling, research promotion, and academic spotlight initiatives.
Coordinate employer branding and academic talent communication campaigns.
Develop communication assets for faculty recruitment and academic outreach.
Support academic audience engagement initiatives and global talent visibility efforts.
Execute communication initiatives based on strategic research narratives and faculty positioning frameworks defined by the Research Communications Specialist.
Monitor engagement and communication performance across academic audiences.
KEY PERFORMANCE INDICATOR
Faculty engagement and visibility growth.
LinkedIn audience growth and engagement quality.
Reach and performance of faculty communication campaigns.
Employer branding campaign effectiveness.
POSITION REQUIREMENTS
Strong understanding of LinkedIn, professional branding, and digital communication strategies.
Ability to work with faculty members, researchers, and academic leaders in a professional and intellectually credible manner.
Strong English writing and communication skills.
Good understanding of global academic environments and talent attraction trends is preferred.
Strong coordination, stakeholder management, and execution capabilities.
Demonstrated ability to effectively leverage AI tools to enhance communication quality, productivity, audience engagement, and creative execution.
We thank all applicants for their interest.
Please note that only those candidates selected for interviews will be contacted.