Marketing Specialist

Mô tả Công việc
Key Responsibilities and Duties
1. Market Research & Industry Analysis
Conduct research on assigned industries, market trends, and customer behaviors.
Analyze competitors, industry events, and market positioning.
Identify and define target audiences, including exhibitors, visitors, buyers, and industry professionals.
Develop visitor and exhibitor personas to support marketing strategies.
Gather market intelligence and provide recommendations for project growth and differentiation.
Maintain and update industry databases and prospect lists.
2. Marketing Planning
Develop comprehensive marketing plans for assigned exhibitions and events.
Define campaign objectives, key messages, target segments, timelines, and promotional activities.
Prepare and manage project marketing calendars.
Coordinate marketing initiatives with sales, operations, and project teams.
Monitor marketing budgets and ensure cost-effective execution.
3. Content Marketing
Develop content strategies aligned with project objectives.
Create and manage website content, landing pages, and promotional materials.
Write and edit email marketing campaigns, newsletters, and event announcements.
Produce social media content and manage content schedules.
Prepare marketing materials, press releases, media kits, and promotional copy.
Ensure consistency of brand messaging across all communication channels.
4. Campaign Management
Work closely with external marketing and advertising agencies.
Prepare campaign briefs, including:
Campaign objectives
Target audience
Key messages
Budget allocation
Campaign timelines
Review and approve advertising creatives and marketing materials.
Coordinate campaign execution across multiple channels.
Monitor campaign performance and ensure delivery against agreed KPIs.
Recommend optimization actions to improve campaign effectiveness.
5. Digital Marketing Coordination
Coordinate digital marketing activities including social media, email marketing, website updates, and online promotion.
Track campaign performance metrics such as leads, registrations, website traffic, engagement, and conversion rates.
Prepare regular performance reports and insights.
Work with agencies and vendors to optimize marketing outcomes.
6. Stakeholder & Cross-Functional Collaboration
Collaborate with Sales teams to align marketing activities with exhibitor and visitor acquisition goals.
Work with Graphic Designers and content contributors to develop marketing materials.
Coordinate with Operations teams to support event promotion and execution.
Liaise with media partners, industry associations, and external stakeholders when required.
7. Reporting & Performance Analysis
Monitor project marketing KPIs and campaign effectiveness.
Analyze marketing data and provide actionable recommendations.
Prepare weekly, monthly, and post-event marketing reports.
Evaluate campaign ROI and identify improvement opportunities for future events.