Marketing Supervisor

Job Objectives
- Drive accommodation revenue through effective sales and marketing strategies.
- Optimize rental opportunities for the 9th floor, ensuring full utilization of available space.
- Enhance brand visibility and customer engagement through innovative marketing campaigns.
Key Responsibilities
1. Accommodation Revenue Sales
- Develop and execute strategies to boost accommodation revenue.
- Collaborate with the Front Office team to optimize room sales, promotions, and upselling
activities.
- Maintain strong relationships with OTAs and corporate clients to secure bookings.
- Propose at least one improvement plan each month for underperforming room types.
2. Rental Management for 9th Floor
- Identify and negotiate with potential tenants or event organizers for short-term or long-term
rentals.
- Coordinate with operations to prepare the 9th floor for various uses, such as events, pop-ups, or
coworking spaces.
- Evaluate rental performance quarterly and propose adjustments to pricing or offerings as
needed.3. Market Analysis & Strategy Development
- Gather and analyze at least five market trends, policies, or news items monthly (e.g., new flights,
events, or exhibitions).
- Propose 1-2 sales or marketing strategies monthly based on market dynamics.
- Monitor competitor pricing and promotions to ensure Meander Saigon remains competitive.
4. Performance Reporting
- Prepare bi-weekly and monthly reports, including REV, OCC, ADR, RevPAR, and rental revenue
for the 9th floor.
- Analyze and track key performance indicators, identifying opportunities for improvement.
5. Social Media & Content Marketing
- Publish a minimum of eight posts monthly on social media platforms.
- Achieve annual growth of at least 10% in followers and engagement.
- Collaborate with at least two local KOLs or media partners per quarter to enhance brand visibility.
6. Customer Engagement & Events
- Host at least one in-store activity or festive event monthly to boost customer satisfaction.
- Partner with local brands for co-branded projects or merchandise biannually.
7. Platform Management & Sales Channels
- Maintain and optimize listings on OTA platforms, ensuring accurate and attractive content.
- Propose and manage promotional campaigns, evaluating results quarterly.
8. Team Collaboration & Supervision
- Work with the sales and operations teams to align marketing strategies with business goals.- Ensure consistent brand representation across all marketing and sales channels.
9. Group Brand Initiatives
- Contribute to group-level branding projects and membership program development.
- Conduct competitor research and propose unique positioning strategies for Meander Saigon.