Marketing Team Leader (K-BEAUTY)

1. Key Responsibilities
1.1. Marketing Strategy & Leadership
Develop short-term and long-term Marketing strategies aligned with business objectives and K-Beauty market trends.
Lead integrated Marketing campaigns.
Analyze market trends, consumer insights, and competitors.
1.2. Branding & Communication
Build and maintain a strong and consistent brand identity across all channels.
Define brand positioning, messaging, and creative direction.
Oversee branding and new product launch campaigns.
1.3. Influencer Marketing / KOL - KOC
Develop and execute Influencer Marketing strategies.
Establish and maintain strong relationships with KOLs, KOCs, influencers, and beauty creators.
Negotiate collaborations and evaluate campaign performance.
1.4. SNS Marketing
Manage and grow SNS channels (Facebook, Instagram, TikTok, YouTube, etc.).
Define content strategies and publishing plans.
Monitor and optimize engagement and conversion metrics.
1.5. Mega Live / Livestream Marketing
Oversee and manage Mega Live / Livestream campaigns across social and e-commerce platforms.
Plan livestream strategies, KOL/KOC participation, and content execution.
Coordinate with E-commerce and Sales teams to maximize live performance.
1.6. Budget Management & Performance
Develop and manage Marketing budgets (monthly/quarterly/annually).
Track KPIs, ROI, and overall Marketing efficiency.
Optimize Marketing expenses for maximum effectiveness.
1.7. Team Management
Build, lead, and develop a high-performing Marketing team.
Set goals, coach team members, and conduct performance evaluations.
Collaborate cross-functionally to ensure aligned execution.