Media Manager

1. Trách nhiệm công việc
- Media strategy, planning and executions for all digital channels
- Identify target audiences and analyze their characteristics, behavior and media habits, research and analyze media data.
- Make analysis across consumer journey from media, web and data analytics (Google analytics, Facebook insight, Media tracking tool...)
2. Nội dung công việc
- Together with creative teams and planners, develop the best media mix and creative format for campaigns
- Allocate budgets and monitor costs
- Together with Account team, determine KPI as well as clear strategy on how to achieve them
- Set-up, automate and deploy day-to-day media operations, including optimization, tracking and reporting
- Manage campaign performance
- Assist Account team to pull together media reports at end of campaign
- Keep up to date with popular culture and trends
- Balancing competing priorities and multiple projects while meeting strict deadlines is critical
- Lead the internal and external communication
- Build and manage the organization's social media profile and presence.
- Promote additional projects to support new product launches.
- Build long-term relationships with media influencers.
- Appropriately manage the organization's media budget.
- Respect work quality and meet deadlines.
- Train and manage team members
- Complete time sheets and reports weekly.