Mô tả Công việc
As a Medical Representative, your responsibilities are to represent our brand for the medical channel: hospitals, clinics, doctors, visit and develop the sales of our brand. You will develop the medical SKUs of the brand.
Follow and implement our marketing campaign by using the tools and materials defined by the marketing department (products, speech, promotion programs, events, assortment, display).
Respect the company policy and make sure our retailers respect it. Develop the relationship with the hospitals and doctors, pharmacies. Develop your customers' portfolio
1. Sales
Plan and visit your customers daily
Prepare the visits to have a successful full sales and good marketing campaign implementation
Increase sell in and sell out
Take purchase orders from customers
Follow the sales performance of your customers.
Make sure that our customers respect our policies
Implement the sales support provided by the company (promotion, samples, combo...)
Look and find new customers
Increase the visibility of the brand
Develop the sales and advises on the medical SKU to develop the brand image
To propose new actions to develop our sales
2. Customer's Relationship
Building and maintaining good business relationships with customers
Scheduling appointments with doctors, pharmacists, and other customers to promote company medications.
Win new customers, as well as develop long-term relationships with existing ones
Organize conferences, Group events, Make presentations to doctors, practice staff, and nurses in GP surgeries, hospital doctors and pharmacists
Distribute samples, information to practitioners
Provide after-sales service
3. Training
Keep up to date with the latest clinical data supplied by the company,
Participate in the company's training courses and test
4. Merchandising
Follow and implement our planogram and merchandising policy at each visit
Make sure that the presentation of the products are respected
Set display to increase the visibility in stores
Set merchandising tools produced by marketing departments in-store (wobbler, shelf, display...)
Change
tester and samples if necessary
5. Market information
Collect all the information from customers: the habit of using products, operation, requirements
Keep detailed records of all contacts
Researching competitor's medications and their respective market performances. Keeping current with the competition's products, service offerings, and activities
6. Marketing
Follow the marketing Campaign prepared by the company
Introduce to your customers and implement the marketing campaign
Use the tools provided by the company
Respect and follow the brand image and speech
Take part in the development of the brand image
7. Reporting
Report the field activity and the information collected on the field (visit, customers, sales)
Report essential information from the market and the competitor
8. Events
Support team in the coordination of events
Negotiate and implement events and activities with your customers (group discussion, ...)
9. Other
Other tasks from direct hierarchy