Merchandising Lead

Job Purpose
The Merchandisning Lead is responsible for leading brand in-stores visibility implementation & overseeing field execution ensuring proper POSM deployment, planogram execution and visual merchandising standards.
This position plays a crucial role in driving in-store visibility and execution excellence and leads field team performance to deliver superior shopper experience and brand presence.
Key Responsibilities
(List the main duties in bullet points for clarity.)
1. Oversee Field Execution
• Manage and supervise field merchandising activities across all retail touchpoints all brands
• Ensure timely and accurate implementation of merchandisings plans
2. Visual Merchandising Standards
• Develop, monitor implement and enforce brand visual merchandising guidelines
• Conduct regular in-store audits to maintain consistency and quality of displays
3. Monitor Stock Levels In-Store
• Conduct frequent field visit & supervise reports on stock availability and highlight out-of-stocks situations to sale team via daily group update
• Make weekly reports of stock availability by stores, by chains and connect with sale team to ful-fill
4. Lead Implementation of Visibility Plans (POSM + Planogram)
• Lead end-to-end implementation of visibility plans, including POSM and planogram execution across stores.
• Ensure POSM materials are installed correctly, on time, and in line with brand guidelines.
• Monitor and support execution of in-store activations, including:
+ Booth / pop-up / event set-up and dismantling
+ Installation of activation POSM and visibility materials
+ On-site coordination during activation periods
• Work closely with Trade Marketing Assistant, Sales, and agencies to ensure smooth execution of activation plans.
• Track execution issues and propose corrective actions to improve visibility impact and operational efficiency.
5. Visibility Compliance & Market Competition Tracking
• Track and make monthly report visibility in-stores compliance and provide feedbacks, actions to improve performance
• Provide regular updates on competitor activities and market trends
6. Leadership & Team Performance Management
• Lead and coach field merchandising team to achieve KPIs
• Monitor compliance with brand standards and operational process
7. Activation Logistics & Materials Management
• Coordinate logistics for POSM, stocks, and promotional gimmicks before, during, and after activations or events.
• Monitor in-out movement of POSM, samples, and gimmicks to ensure accuracy and availability.
• Ensure materials are delivered, installed, removed, and stored properly according to activation timelines.
• Flag risks related to logistics, stock shortages, or execution delays and escalate promptly.