Mô tả công việc
Execute and optimize Meta Ads campaigns (campaign structure, audiences, placements, bids, budgets).
Run continuous A/B tests on creatives, audiences, bidding strategies to identify winning combinations.
Monitor key Meta performance metrics (CTR, CVR, CPA, CPM, frequency, learning phase) and take action quickly.
Maintain strict SOPs for naming, pre-launch checks, daily monitoring, and risk control. - Ensure tracking accuracy using pixels, events, and UTMs, coordinate with relevant teams when needed.
Work with Ops to maintain stable ad accounts, payment methods, BM setup, IPs, and tools such as AdsPower.
Prepare concise daily or weekly campaign performance summaries with insights and next-step recommendations.
Yêu cầu
Requirements - Must-Have
1.5 to 3+ years of hands-on Meta Ads experience with meaningful monthly spend. - Strong understanding of Meta optimization events, bidding strategies, and the learning phase.
Experience running performance-driven campaigns under CPA or ROAS goals.
Good understanding of user acquisition funnels, tracking, attribution (pixels, events, UTMs).
Data-driven mindset with strong analytical skills and attention to detail.
Ability to follow structured processes, experiment logs, and optimization frameworks.
Requirements - Nice-to-Have
Experience in high-volume consumer apps, gaming, or other aggressive UA industries.
Familiarity with AdsPower, cloud desktops, multi-account environments.
Experience coordinating with creative teams or giving briefs for ad creatives.
Quyền lợi
Opportunity to build and grow within a high-performance in-house team.
High ownership and autonomy in driving strategy and results.
Clear growth pathway toward senior leadership roles.
Competitive compensation aligned with performance and experience.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Thông tin chung
Nơi làm việc
- - Hồ Chí Minh: Phường Hiệp Bình (Thành phố Thủ Đức cũ)
- - Hà Nội: Phường Ba Đình (quận Ba Đình cũ)