Mid-Level Marketing Executive

As part of a wider marcom team, you'll own always-on activities and campaigns for Bakes at every stage: planning, execution, and reporting.
● Strategic Planning: Build audience segments using sales and customer data to identify purchasing behaviors across Bakes' locations and channels. Apply foundational marketing frameworks (7Ps, Funnel Marketing, IMC, etc.) to develop data-informed marketing plans and campaign strategies.
● Customer & Commercial Analytics: Track Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and other key commercial metrics by channel and campaign. Identify performance gaps, flag inefficient marketing spend, and support optimization through data-driven recommendations.
● Marketing Systems & Channel Knowledge: Maintain a working knowledge of CRM, loyalty programs, performance marketing, and omnichannel marketing to effectively collaborate with internal specialists and leverage the right marketing channels and tools.
● Campaign Management: Plan, execute, and monitor marketing campaigns, seasonal promotions, and brand initiatives by managing timelines, creative assets, budgets, and cross-functional coordination to ensure effective execution.
● Brand Channel Management: Manage day-to-day brand channels by creating basic content, briefing internal and external creators, managing community engagement, and continuously optimizing content based on performance insights.
● Performance Reporting & Optimization: Take ownership of marketing performance across key business and channel metrics, including in-store sales, traffic, reach, engagement, and conversion. Deliver bi-weekly performance reports with actionable insights and recommendations to achieve predefined marketing objectives