Modern Trade Manager

Company Description Trung Minh Thanh Trading & Distribution is one of Vietnam's most established FMCG companies, operating across the full value chain from importing and distributing international brands to producing and exporting Vietnamese products. With over 25 years of market experience, the company serves more than 10,000 partners and customers nationwide and manages over 2,000 SKUs across multiple categories. Its modern 10,000 sqm warehouse in Ho Chi Minh City includes professional chilled and frozen storage to support efficient, high-quality distribution.
Trung Minh
Thanh has a proven track record with leading global brands such as Lactalis, Nestlé, Jack Link's, Gerber, Chocorock, and AkzoNobel. The company's vision is to be the partner of choice for international brands entering Vietnam and a gateway for Vietnamese products reaching global markets.
Role Description The Modern Trade Manager is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This position is responsible for managing and growing modern trade channels, including key accounts in supermarkets, hypermarkets, convenience chains, and other organized retail partners. Day-to-day activities include developing and executing channel strategies, negotiating trading terms and promotions, monitoring sales performance, and ensuring effective in-store visibility and activation.
The role involves close collaboration with sales, marketing, supply chain, and finance teams to optimize assortment, pricing, and inventory levels across modern trade customers.
The Modern Trade
Manager will also analyze market data, track competitor activities, prepare performance reports, and provide insights to support strategic decision-making and sustainable growth.
Qualifications
Strong modern trade management skills, including key account handling, channel strategy development, and experience with FMCG retail chains.
Proficiency in sales planning and execution, negotiation with buyers, and promotion management within organized retail environments.
Ability to analyze sales data and market trends, prepare reports, and translate insights into actionable commercial plans.
Solid understanding of merchandising, in-store activation, and trade marketing practices that drive visibility and sell-through.
Effective communication and relationship-building skills, with the ability to collaborate across internal teams and external partners.
Strong organizational and time management abilities, including planning, prioritization, and attention to detail.
Relevant experience in FMCG, distribution, or retail account management; prior experience in Vietnam's modern trade landscape is an advantage.
Bachelor's degree in Business, Marketing, Economics, or a related field, or equivalent practical experience.
Comfort with using spreadsheets, presentations, and ERP/CRM tools to manage accounts and report performance.
Professional working proficiency in Vietnamese; English skills are beneficial for working with international brands.