National Key Account Manager (FMCG)

Mô tả Công việc
MAIN PURPOSE:
In charge of developing/ managing Modern Trade and Horeca customers to achieve AOP in Revenue and Profitability.
Accountable for channel and customer strategy setting, trading terms negotiation, customer Joint Business Plan, organizational development, and successful operation to achieve profit and sales volume objectives in assigned channels.
Accountable for planning and successful implementation of trade strategy in all key accounts, including Product/ Packaging, Pricing, Placement, POSM, and Promotion, to achieve the business's AOP.
KEY ACCOUNTABILITIES:
Responsible for Key Account channel's P&L, developing KA channel strategy and annual business plan
Responsible for developing and implementing a Joint Business Plan with key accounts
Responsible for negotiating annual trading terms with Senior Purchasing Directors of all accounts
Accountable for sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly
Responsible for giving inputs, and feedback to develop channel objectives and strategies.
Responsible for leading the sales forecast process of KA team, including annual and 3-month rolling sales forecast
Responsible for yearly/ quarterly/ monthly planning and implementing of channel strategy, including that of Product/ Packaging, Pricing, Placement, POSM, and Promotion to drive primary and secondary sales for the whole area.
Deploy monthly/quarterly secondary sales targets, trade activation programs (product launch, display, trade promotion, consumer promotion, supporting activities, etc.)
Responsible for recruiting, training, and coaching
Responsible for professional and personal development and career planning for all staff to maintain continuity and meet the business growth
Responsible for building and maintaining good relationships with KA customers;
Reviewing customer profiles to understand well Customer insight/needs.
Accountable for daily/weekly/monthly sending reports accurately and timely.
In charge of developing/ managing Modern Trade and Horeca customers to achieve AOP in Revenue and Profitability.
Accountable for channel and customer strategy setting, trading terms negotiation, customer Joint Business Plan, organizational development, and successful operation to achieve profit and sales volume objectives in assigned channels.
Accountable for planning and successful implementation of trade strategy in all key accounts, including Product/ Packaging, Pricing, Placement, POSM, and Promotion, to achieve the business's AOP.
Responsible for Key Account channel's P&L, developing KA channel strategy and annual business plan
Responsible for developing and implementing a Joint Business Plan with key accounts
Responsible for negotiating annual trading terms with Senior Purchasing Directors of all accounts
Accountable for sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly
Responsible for giving inputs, and feedback to develop channel objectives and strategies.
Responsible for leading the sales forecast process of KA team, including annual and 3-month rolling sales forecast
Responsible for yearly/ quarterly/ monthly planning and implementing of channel strategy, including that of Product/ Packaging, Pricing, Placement, POSM, and Promotion to drive primary and secondary sales for the whole area.
Deploy monthly/quarterly secondary sales targets, trade activation programs (product launch, display, trade promotion, consumer promotion, supporting activities, etc.)
Responsible for recruiting, training, and coaching
Responsible for professional and personal development and career planning for all staff to maintain continuity and meet the business growth
Responsible for building and maintaining good relationships with KA customers;
Reviewing customer profiles to understand well Customer insight/needs.
Accountable for daily/weekly/monthly sending reports accurately and timely.