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Omnichannel Marketing Manager

Công ty tnhh Jollibee việt nam

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 31/12/2024

Chi tiết công việc
Giới thiệu công ty

Thu nhập: Thỏa Thuận

Loại hình: Toàn thời gian

Chức vụ: Quản lý

Kinh nghiệm: 3 - 5 năm

retail branding website social

The Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging across all platforms.

1. Strategy Development and Management

Strategy Development

Develop Omnichannel strategy for business growth.
Review and approve Omnichannel's targets and plans to ensure alignment with JBVN and MKU strategies.

Strategy Management (Deployment, Implementation and Monitoring)

Deploys the Omnichannel strategy and discusses the performance.
expectations with the Omnichannel team and Key Stakeholders.
Collaborates with Functional teams/Key Stakeholders (Trade/Brand MKT, OPS, NBC...) for the resolution of Omnichannel systemic issues.
Monitors performance in primary responsibilities (Channel RB growth, OTIF strategies/plans/ execution, Sales target...).
Acts as Consultant to MKU Head (Strategic Integrator/Collaborator).

Strategy Evaluation

Reviews the strategies regularly and evolves them when needed to ensure omnichannel targets are reached.
Consolidates performance feedback from the Team/Key Stakeholders and analyzes results.
Utilizes performance results and validates information from various sources to review strategy/ies and recalibrate when necessary.

Key results

All Channel RB Growth.
AC/TC Growth for In-house delivery channel.
On-time, In-full strategies/plans/execution of Omnichannel.

2. Omnichannel Infrastructure Development

Digital Retail Experience

Define the digital retail experience for Jollibee Vietnam through the development of frameworks, systems, and tools as align with Global standards.
Build digital marketing and e-commerce capability:

Ordering experiences across all channels (in-App, Web, Stores).

Digital Partnerships (Aggregators, Platforms).
Program management.

Identify and evangelize digital experience innovations and trends.
Ensure the omnichannel strategy aligns with the overall business objectives and sales targets.
Develop, lead the Omni-channel and digital initiatives with external agencies.

Ensure consistent branding and messaging across all channels, including in-store, website, mobile app, social media.

3. Omnichannel Sales Development (On-premise, In-house, Aggregators + JKP/JKC/JTP)

The Omnichannel Marketing manager takes care of ensuring all channels are coordinated, leading initiatives (ie CRM / loyalty) that affect multiple channels and is the official SPOC of this team that liaises with the brand and trade teams.

A. On-premise

- Dine-In Channel

- Take-Away Channel

- Operational Efficiency

- Promotions and Upselling

B. In-house delivery channel

- Internal Delivery Channel

- Service Optimization

- Quality Control

C. Aggregator

External Delivery Channel

Partnership Management

Delivery Experience Enhancement and ensure Brand Consistency

4. People management and Compliance

Ensures the manpower planning and fulfillment for network expansion to serve the work requirements and orientation of the Unit Head.
Deploy professional training/consulting to develop team capacity (IDP, succession planning...).
Manage human resources in departments, ensure compliance with labor laws, Company rules/regulations and according to management hierarchy.
Budget management: establish, use, and manage the budget through the approval and authorization of the Unit Head by the Company's policies/regulations to ensure the Omnichannel team's operations achieve the most optimal efficiency.

Requirements:

- Bachelor's degree in Marketing, Business or a related field or equivalent strongly demonstrated work experience (MBA or MMM is a plus).

- At least 10 years of working experience in the marketing field, including 5 years working in the Retail/QSR/FnB/FMCG/E-commerce industry at mid/large-scale companies and multinational corporations.

- 3 - 5 years of experience in Omnichannel setting up and development.

- Fluent English.

Jollibee Vietnam

152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.

Note: Submitting your job application at Jollibee Vietnam means you agree to allow us to use your personal information for the recruitment process.

Thông tin chung

Thu nhập: Thỏa Thuận

Cách thức ứng tuyển

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Hạn nộp: 31/12/2024

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Giới thiệu công ty

Cửa hàng Jollibee đầu tiên được mở tại Việt Nam vào năm 2005. Kể từ đó, Jollibee đã nỗ lực hết mình để mang đến các gia đình Việt những phần ăn ngon miệng với mức giá hợp lý. Đến hôm nay, Jollibee đã có hơn 100 cửa hàng tại Việt Nam trải rộng trên toàn quốc. Jollibee không đơn thuần phục vụ những món thức ăn nhanh chất lượng theo quy trình được kiểm duyệt nghiêm khắc, mà còn mang đến cho mọi người không gian ấm áp, sang trọng để ai cũng được thưởng thức ẩm thực vui vẻ, thoải mái nhất bên gia ...

Quy mô công ty

Từ 5000 - 10000 nhân viên

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