Online Commercial Planning Officer (Hanoi)

Mô tả Công việc
We are seeking 01 Online Commercial Planning Officer with 1-3 years of experience to join our fast-growing E-Commerce team. In this role, you will be the key strategist behind our peak shopping events-responsible for designing high-converting promotional schemes, optimizing campaign P&L, and driving sustainable GMV growth across e-commerce platforms
KEY RESPONSIBILITIES
Promotion Strategy & Channel Pricing Control:
Develop end-to-end promotional plans (Mega Sales, Super Brand Days, vouchers, bundle deals, affiliates) for Official Stores, C2C, and E-shops.
Establish commercial policies and pricing frameworks to mitigate channel conflict (Online vs. Offline and OS vs. C2C vs. E-shop).
Budget Optimization & P&L Control:
Monitor real-time campaign performance, net profit margins (P&L), and ROI to execute timely adjustments.
Control trade spend, affiliate commissions, KOC/KOL bookings, and livestream budgets to balance aggressive growth with cost optimization.
Build automated BI dashboards to track promo KPIs, In-Out-Offtake dynamics, and competitor activity.
Growth Driver Budget Allocation & Collaboration:
Strategically allocate promotional and commission budgets across Affiliates (KOL/KOC), Livestreams (In-house & MCNs), and Shoppable Videos to maximize campaign GMV.
Collaborate closely with KAMs, Marketing, Supply Chain, and Finance to ensure stock availability, smooth campaign execution, and timely budget settlement.
Demand Forecasting & Inventory Optimization:
Prepare SKU- and channel-level sales forecasts; track forecast accuracy before, during, and after major campaigns.
Propose promo bundle offers and gift schemes to liquidate slow-moving/aged stock and optimize working capital.