Opt Leader

1. Trách nhiệm công việc
Opt Leader is responsible for the operation and performance of the Optimization team. The role supervises team members in executing ad campaigns and manages the cooperation with ad platforms. The ideal candidate will have a strong leadership with a comprehensive understanding of ad platforms including but not limited to Google, Facebook, Tiktok... and a strong background in detail-oriented, analytics and result-driven.
2. Nội dung công việc
Oversee the quality of campaigns executed by team members to ensure KPI is adhered to, coach on best practices and recommendations where necessary
Command analysis of key metrics, continuously assess on the results and support the pitching and execution of key campaigns
Manage cost efficiency on monthly / quarterly / half-year basis
Direct workflow and evaluate team member's performance
Participate in team recruitment, orientation and training
Coordinate with BD and creative team to enhance cross-team communication
Assist admin team in billing and invoicing, prepare internal forecast
Manage relationship and collaboration with platform partners and vendors
Keep informed of strategies and market trends
Perform special projects as assigned
Report to Head of Operation