Reporting to: Director, Data-Driven Media & Optimization
Role Overview
The Optimization Manager is responsible for the strategic operation, performance, and long-term growth of the Optimization team. This role supervises team members in executing digital ad campaigns, spearheads technical innovation, and manages strategic collaboration with major ad platforms. The ideal candidate possesses strong leadership, a comprehensive understanding of multi-platform ecosystems, and a proven track record of driving operational excellence, detail-oriented analytics, and results-driven outcomes while maintaining a highly cohesive and motivated team environment.
Key Responsibilities
Strategic Consulting & Performance: Provide high-level strategic media consultancy, advanced full-funnel measurement solutions (e.g., Conversion Lift, Brand Lift), and actionable data insights for key clients and high-pressure campaigns.
Innovation & AI Integration: Drive the integration and adoption of AI tools and automation systems within campaign setup, Quality Control (QC) processes, and automated reporting to significantly eliminate human error and enhance overall team workflow efficiency.
Team Management & Workload Balancing: Direct daily workflows, effectively delegate tasks, and continuously monitor team workloads to optimize output while preventing burnout and ensuring sustainable department operations.
Team Development & Culture: Foster a highly collaborative, supportive, and cohesive team environment. Actively mentor junior staff, establish clear career development pathways, and implement regular knowledge-sharing initiatives to upskill the team.
Campaign Quality Assurance: Oversee the quality and accuracy of all campaigns executed by the team, ensuring absolute adherence to client booking guidelines, budget controls, KPIs, and optimization best practices.
Cross-Team Collaboration: Coordinate closely with
Business Development (BD), Strategy, and Creative teams to streamline cross-departmental communication, support new business pitches, and construct holistic proposals.
Financial & Vendor Management: Manage monthly, quarterly, and semi-annual cost efficiency. Supervise relationships and strategic collaborations with key platform partners (Google, Meta, TikTok, etc.) and external vendors.
Administrative Oversight: Assist the administrative team in accurate billing, invoicing, and internal campaign performance forecasting.
Market Intelligence: Stay firmly ahead of industry trends, platform algorithm updates, and emerging formats to continually elevate the agency's competitive edge.
Requirements
Experience: 5+ years of overall experience in Digital Media Optimization, with at least 1-2 years of proven experience in a leadership, supervisor, or team management role within an agency setting.
Education: Bachelor's degree (BA/BSc) in Economics, Marketing, Business, Data Analytics, or an equivalent field.
Technical Mastery: Extensive knowledge and hands-on experience running full-funnel branding and performance campaigns across major platforms including Google MCC, Facebook BM, TikTok Ads, DV360, etc.
Analytics & Tracking: Highly proficient with advanced tracking setups, measurement solutions, and supporting analytics tools (e.g., GA4, GTM, MMPs like AppsFlyer/Adjust, Supermetrics).
Soft Skills & Leadership: Critical thinker with superior problem-solving skills, exceptional attention to detail, and a proven ability to remain calm, analytical, and decisive under intense pressure or when protecting team rights.
Communication: Exceptional interpersonal communication, negotiation, and influencing abilities. Strong proficiency in English (all resumes and candidate interactions must be in English).
Benefits & Compensation
Attractive salary based on experience and qualifications.
Opportunity to work directly with major international clients and advanced ad tech.
Clear career growth framework and continuous skill development opportunities.
13th-month salary and performance-based annual salary reviews.
Comprehensive extra healthcare and accident insurance, plus standard Social Insurance as per Labor Law.
15 days of annual paid leave.
Additional allowances: parking, annual health check-ups, and laptop/PC equipment provided.
Attractive benefits and activities organized by the Trade Union.
