About the Role
Twelve months in, you will have renegotiated commercial terms with our top delivery aggregators, built a repeatable promo calendar with at least two banking or e-wallet partners, and put in place the reporting AFG's leadership needs to see which partnerships are actually paying for themselves.
What You'll Do
DELIVERY PLATFORM PARTNERSHIPS (SHOPEEFOOD, GRABFOOD, XANH SM & SIMILAR)
• Own the day-to-day relationship with each delivery aggregator - the main point of contact for their
account managers and the escalation point when something breaks.
• Manage store listings, menu accuracy, and delivery-zone or fulfillment issues across all AFG outlets on each platform.
• Negotiate commission rates, in-app placement, and co-funded discount or voucher campaigns; track ROI by platform and by campaign.
• Plan and run a seasonal promotion calendar (flash sales, freeship, bundle deals) sized to what restaurant capacity and margins can actually support.
• Monitor order volume, ratings, ad spend efficiency, and other platform KPIs; flag underperformance and recommend fixes before it becomes a leadership problem.
BANKING & E-WALLET PARTNERSHIPS (TECHCOMBANK, MOMO, VNPAY & SIMILAR)
• Source and manage co-sponsorship deals with banks and e-wallets that generate discount codes, cashback, or bundled offers tied to AFG restaurants.
• Negotiate funding splits, promo mechanics, and exclusivity terms directly with partner marketing or BD teams.
• Coordinate promo code setup, tracking, and redemption reporting with AFG's marketing and finance teams so every campaign can be measured.
• Build and work an outbound pipeline of new banks, wallets, and fintechs - AFG should not be waiting for partners to come to us.
• Report traffic and revenue uplift from each co-sponsored campaign and use it to negotiate better terms on the next one.
ACROSS BOTH
• Maintain a single partnership tracker covering commercial terms, contract dates, and campaign calendars for every delivery and payment partner.
• Coordinate with restaurant operations and finance so promotions match what kitchens can fulfill and what margins can absorb.
• Deliver a monthly partner performance scorecard to leadership - what each partnership cost, what it returned, and what to do next.
• 2-4 years in partnerships, account management, trade marketing, or
business development - ideally at a delivery platform, F&B brand, retailer, or fintech.
• Experience negotiating commercial terms and managing external partners directly, not just supporting someone else who does.
• Comfortable pulling apart performance data - order volume, redemption rates, ROI - in Excel or Google Sheets without help.
• Strong communication and relationship management in both Vietnamese and English.
• Organized enough to run several partners and campaigns at once without dropping one.
PREFERRED
• Existing relationships or hands-on experience with ShopeeFood, GrabFood, Xanh SM, or Vietnamese banks/e-wallets.
• Background in F&B, QSR, or retail marketing.
• Familiarity with promo code or voucher systems and how they connect to POS and delivery platforms.