Performance Creative Specialist (Global E-commerce)

ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
ABOUT THE ROLE
At Crossian, we leverage AI to automate data analysis and campaign optimization - so creative has become the real competitive edge in user acquisition. We're looking for a Performance Creative Specialist who turns market and data insights into winning ad creatives: someone with strong content development instincts and a sharp read on performance data, who knows what the numbers are telling them and uses AI to steer creative toward what scales.
Working Place
Ha Noi: 1st Floor, Pax Sky Building, 63 - 65 Ngo Thi Nham Street, Hai Ba Trung District
Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
WHAT YOU WILL DO
Creative strategy & development
Conduct market research to uncover creative angles and content directions
Develop ad creative concepts and content ideas, then turn them into clear, structured content briefs
Work with AI agents to produce and scale creative, guiding their output to drive performance
Collaborate with the Creative team to brainstorm ad ideas and bring concepts to life
Campaign execution
Plan and execute paid-ads campaigns for a portfolio of 3-5 projects
Manage large budgets across Applovin, ironSource, Unity Ads, Meta, Google Ads, and other ad networks
Execute A/B tests for videos/images to find high-performing creative and hooks
Performance & optimization
Track and report campaign metrics daily (CTR, CVR, CPM, CPI, ROAS), turning data into actionable insights
Analyze creative performance and feed results back into new creative angles and iterations
WHAT WE ARE LOOKING FOR
A bachelor's degree in Marketing, Data Analysis, Economics, or a related field
1-5 years in Content Creation, Performance Marketing, or User Acquisition for apps/games, with a strong creative track record
Strong content development skills: a solid grasp of content components and elements, brief creation, and content flow design; able to turn market and data insights into fresh creative angles
Confident reading performance data (CTR, CVR, CPM, CPI, ROAS) and translating it into creative decisions - you know what the metrics are telling you and act on it
Comfortable using AI tools in a creative and analytics workflow
Fluent English (written and reading)
A growth mindset and performance-driven approach - always testing, learning, and iterating
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Monthly Salary: Competitive and negotiable based on experience
Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
Premium Global Health Insurance
Statutory contributions (SI, HI, UI) based on 100% of gross salary.
5-day working per week (Monday to Friday)
12 days of paid annual leave & 3 well-being off days
Training & Development Budget, including access to free Coursera courses.
A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
An annual 5-star events & Team Building Budget
Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
Please note that we appreciate all applicants for their interest; however, only those candidates selected for interviews will be contacted.