Performance Marketing Manager

ABOUT AQUAVANCE
Aquavance is an Integrated Brand & Experience Agency based in Ho Chi Minh City. We help businesses - especially international companies and growth-stage businesses- build their brands and drive sustainable growth.
We help businesses clarify their brand positioning, build communication systems that support growth, and execute plans that deliver practical results.
ROLE OVERVIEW
The Performance Marketing Manager owns paid acquisition and retention end-to-end across Meta, Google, and YouTube; TikTok Ads and TikTok Shop; as well as the email and SMS program that turns first orders into repeat customers. This is a hands-on role with real budget authority: you decide where the money goes each week, build and test the creative briefs behind it, and report on blended ROAS, CAC, and contribution margin, not just platform-reported numbers.
You will report directly to the CEO.
CORE RESPONSIBILITIES
1. Paid Social - Meta (Facebook & Instagram)
Plan, launch, and scale prospecting and retargeting campaigns, including Advantage and catalog/DPA ads.
Keep the product catalog, pixel, and Conversions API healthy to keep attribution reliable.
Run a continuous creative testing cadence: brief, test, stop underperformers, and scale winners.
2. Google & YouTube
Own Search, Shopping, Performance Max, and YouTube campaigns.
Manage the Merchant Center feed, product titles, and negative keyword hygiene.
Protect brand terms while growing non-brand and category demand.
3. TikTok Ads & TikTok Shop
Run paid TikTok campaigns and TikTok Shop ads, including live and affiliate-driven formats.
Work with creators and UGC producers to maintain a steady supply of native-feeling creative.
4. Email, SMS & Retention
Own Klaviyo flows (welcome, browse, and cart abandonment; post-purchase and win-back) and the campaign calendar.
Build segments that lift repeat purchase rate and LTV while keeping deliverability healthy.
Partner on landing page and product detail page (PDP) conversion rate testing.
5. Budget, Measurement & Reporting
Allocate monthly spend across channels and shift it based on performance, not habit.
Maintain a reporting view of spend, blended ROAS, CAC, AOV, new vs. returning revenue, and contribution margin.
Present weekly results and a clear plan for the following week to the CEO.
REQUIREMENTS
3 - 5 years running paid acquisition for an e-commerce or DTC brand, with hands-on ownership of Meta and Google accounts.
A track record of scaling spend profitably; you can walk us through a specific account, what it spent and what it returned.
Working knowledge of TikTok Ads; TikTok Shop experience is a strong plus.
Comfortable in Klaviyo or a similar email/SMS platform, building flows and segments yourself.
Fluent with GA4, Shopify Analytics, and spreadsheets; able to build your own reporting without waiting on others.
Strong creative judgment: able to brief a designer or creator and assess ad creative before the data comes in.
Good written and spoken English, as many customers and partners are US-based.
Organized and self-directed: able to set your own testing roadmap and stay on track under deadline pressure.
NICE TO HAVE
Experience with perishable or seasonal products, where shipping windows and weather affect demand.
Marketplace advertising experience (Amazon, Etsy, or Walmart).
Hands-on experience with Shopify and conversion rate optimization tools.
Basic video editing skills or experience directing UGC creators.
A personal interest in plants.
WHAT WE OFFER
Competitive salary based on experience.
Year-end bonus tied to company revenue, plus a 13th-month salary and Tet bonus based on performance.
Health insurance and statutory insurance in accordance with Vietnamese law and company policy.
Flexible working hours, aligned with team coordination needs.
A training and tools budget, with opportunities to join professional and soft-skills courses.
Company trips and social events, volunteer programs, and team activities.
Annual performance and salary reviews.
Opportunities to work with international clients across the Asia-Pacific region.
Real room to grow, with the potential to lead the full marketing team.
HOW TO APPLY
Send your CV and portfolio (if available) to [protected info] by 15 October 2026. Email subject: [Application - Performance Marketing Manager] - [Full Name].
FINAL NOTE
This role is for someone who:
Takes initiative in solving problems and owns the budget, marketing activities, and outcomes.
Thinks analytically and optimizes for business performance, not just surface-level platform metrics.
Builds a testing roadmap, works effectively with creative teams and creators, and delivers under deadline pressure.
Is committed to learning, developing their craft, and growing into a broader leadership role.