Performance marketing (Social growth/Remote)

Mô tả Công việc
About us
Salvia is a leading mobile app for Tarot & Psychic guidance. As we scale globally, we're hiring a Performance Marketing (Social growth) to drive traffic to our social channels (IG, TikTok, Facebook, X and so on) and turn attention into follower growth and engagement
Responsibilities:
Create paid social campaigns across Instagram/Facebook, TikTok, X (etc.) to drive traffic to our official social accounts, grow followers and engagement.
Monitor campaign performance daily and optimize budgets, targeting, placements, and creatives toward cost per follow (CPF), engagement rate, reach, and follower retention.
Conduct A/B testing on audiences, hooks, formats, captions, thumbnails, and posting times; scale winning variants across platforms.
Own social channel optimization (bios, links, highlights/pinned posts, playlists, link-in-bio funnels) and maintain a simple content/posting calendar by platform.
Collaborate with marketing/content/design to make effective creatives; boost top posts and reuse good UGC/creator content when available.
Build and manage remarketing (people who viewed/engaged) and lookalike audiences (engagers, video viewers, site visitors) to convert viewers into followers or community members.
Track and report weekly on reach, views, saves/shares, profile visits, follower growth, cost per follow, click-through to app/site; share insights and next steps.
Stay informed on platform trends and policies (especially for Tarot/Psychic content), competitor activity, and new social growth opportunities.
Other tasks related to social brand building and channel growth.