Performance Marketing Specialist (15M - 20M)

Key Responsibilities
1. Media Planning & Campaign Execution
Develop media plans aligned with campaign objectives and business priorities.
Execute and optimize paid media campaigns across platforms including Meta, TikTok,
Google, Shopee, Lazada and other relevant channels.
Recommend channel mix, audience strategy and campaign structure to maximize performance.
Ensure campaigns are launched accurately and on schedule.
2. Media Budget Ownership
Own media budget allocation across campaigns and channels.
Monitor daily, weekly and monthly media spending.
Forecast budget utilization and pacing.
Optimize budget allocation based on business priorities and campaign performance.
Ensure media investment delivers maximum efficiency and return.
3. Performance Optimization
Continuously monitor campaign performance.
Optimize targeting, bidding strategy, placements, creatives and campaign structure.
Identify performance gaps and implement improvement plans.
Conduct A/B testing for creatives, audiences, landing pages and campaign settings.
Recommend scaling opportunities based on performance data.
4. Data Analysis & Business Insights
Analyze campaign performance using key metrics including ROAS, CPA, CPC, CPM, CTR, CVR and Revenue.
Build dashboards and recurring reports for business stakeholders.
Translate performance data into actionable business insights.
Identify trends, opportunities and risks through data analysis.
Present campaign learnings and optimization recommendations.
5. Agency Management
Serve as the primary contact for media agencies.
Review campaign setup and execution quality.
Evaluate agency performance against KPIs.
Challenge agency recommendations using performance data.
Ensure agency delivers continuous optimization and best practices.
6. Creative Performance Analysis
Analyze creative performance across platforms.
Provide recommendations on creative direction based on data.
Work closely with Content and Creative teams to improve ad effectiveness.
Share learnings regarding messaging, hooks, formats and content trends.
7. Cross-functional Collaboration
Collaborate with Brand, E-commerce, CRM, Design and Content teams to ensure media plans align with campaign objectives.
Support campaign planning by providing media recommendations and performance forecasts.
Ensure alignment between media execution and overall marketing strategy.
8. Experimentation & Innovation
Identify new media opportunities and emerging platforms.
Test new advertising features, formats and audience strategies.
Evaluate new technologies and tools to improve campaign effectiveness.
Drive continuous improvement through experimentation.
9. Reporting & Governance
Maintain campaign documentation and optimization records.
Prepare weekly, monthly and quarterly business reviews.
Ensure data accuracy across reporting systems.
Track campaign KPIs and communicate performance to stakeholders.
Working Hours
Monday-Friday: 8:00 AM - 5:00 PM (Lunch: 12:00-1:30 PM)
Saturday: 8:00 AM - 11:30 AM (WFH option at manager's discretion)
Qualifications
Bachelor's degree in Marketing, Business, Statistics, or related field.
2-5 years of experience in digital marketing or performance analysis, preferably in Ecommerce or Consumer Tech.
Strong understanding of Meta, TikTok, Google, Shopee Ads, and analytics tools.
Proven ability to interpret data and optimize performance based on insights.
Excellent communication, presentation, and cross-department coordination skills.
Proficiency in English and Vietnamese.
KPIs
GMV growth contribution through paid media.
Achievement of ROAS, CPC, CPA, and traffic targets.
Campaign efficiency and budget utilization.
Quality and timeliness of performance reporting.
Collaboration and innovation in marketing optimization.
What we offer?
Salary range: Negotiable (base + performance bonus) - target total annual income 15-20 months of salary.
Bonuses: Quarterly performance incentives based on GMV and ROAS.
Insurance: Full social insurance + private health insurance after 6 months.
Culture: Team building, year-end parties, and employee engagement activities.