Performance Marketing Specialist (E-commerce)

About LazyCy:
LazyCy is building an advertising platform powered by Amazon Advertising, enabling brands and sellers to launch highly effective campaigns, expand their customer base, and drive sales growth on Amazon.
By integrating Amazon Advertising, consumer behavioral data, and AI-driven optimization tools, our platform helps businesses reach the right audience while maximizing budget allocation efficiency.
Retail Media and Amazon Advertising are among the fastest-growing sectors in the global ad market. We are currently expanding our team to bring this solution to more businesses worldwide.
The Role:
We're looking for a Performance Marketing Specialist to manage and optimize paid media campaigns across Meta, Google and other digital advertising channels.
You will work with Marketing, Creative, Product and Data teams to acquire users, improve campaign efficiency and drive sustainable growth across global markets.
What You Will Do:
Plan, launch and optimize Meta Ads, Google Ads (Search and Shopping) and other paid media campaigns.
Monitor key metrics such as ROAS, CAC, CPA, CTR, CVR and revenue to evaluate and improve performance.
Manage budget, bidding, targeting, audiences and campaign structure.
Analyze campaign, audience and creative performance to identify growth opportunities.
Work with Creative teams to develop and test ad creatives, messaging and landing pages.
Run A/B tests and continuous optimization across audiences, creatives and campaigns.
Collaborate with Product and Data teams to improve tracking, attribution and the overall acquisition funnel.
What We're Looking For:
You might be a great fit if you:
1-3 years of experience in Performance Marketing with hands-on experience in Meta Ads, Google Ads (Search and Shopping).
Strong understanding of paid media, campaign optimization and performance metrics.
Preferably having hands on experience with E-commerce, Shopify platforms.
Comfortable analyzing data and turning insights into actionable optimization.
Proficient in Excel/Google Sheets; experience with analytics or BI tools is a plus.
Experience with e-commerce, SaaS, mobile apps or global markets is a plus.
Good English communication and ability to work cross-functionally.
Mindset & Qualities:
Data-driven: Make decisions based on performance and evidence.
Performance-oriented: Focus on measurable growth and business impact.
Ownership: Take responsibility for campaigns from setup to optimization.
Curious & experimental: Enjoy testing new audiences, creatives, channels and approaches.
Agile & proactive: Move fast, learn from results and continuously improve.
Benefits:
Competitive Compensation
Attractive & Competitive Salary matching your experience.
13th-month salary.
Annual Bonus at the end of the fiscal year (issued in cash and/or stock options).
2-month probation with full salary.
Comprehensive Well-being
Bi-annual Salary Reviews (2 times per year).
Statutory Insurances fully covered in accordance with labor laws.
Annual Health Check-ups.
Company Trips & Team Building activities every year.
Lunch Allowance provided during the probation period.
Why Join LazyCy?
A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform. Your contributions will directly drive revenue growth and shape the company's trajectory.
Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency & High Performance, Creativity & Innovation, Customer-Centricity, Human-Centricity / Humanity.
How To Apply
Candidates who are interested in this position, please:
Send your CV to: [protected info]
Email Subject Line: [LazyCy] Performance Marketing Specialist - [Candidate's Full Name]
Or, fill in the application form below