Performance Marketing Specialist (Marketplace)

About LazyCy
At LazyCy, we are building an advanced advertising platform leveraging Amazon Advertising to empower brands and sellers to launch effective campaigns, scale their reach, and boost sales on Amazon.
Our platform seamlessly combines Amazon Advertising, shopper behavior data, and AI-powered optimization tools, helping businesses target the right customers with smart, efficient budget strategies.
With Retail Media and Amazon Advertising ranking among the fastest-growing ad markets globally, we are scaling our team to deliver this impactful solution to more businesses worldwide.
The Role
We're looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across Amazon, Walmart and other e-commerce marketplaces.
You will work closely with Marketing, Business and Data teams to improve campaign performance, drive sales and scale advertising efficiency for global e-commerce brands.
What You Will Do
Plan, launch and optimize Amazon Ads, Walmart Ads and marketplace advertising campaigns (TikTok Shop).
Monitor key performance metrics such as ROAS, ACOS/TACOS, CTR, CVR and sales to identify growth opportunities.
Manage campaign structure, budget, bidding, targeting, keywords and product targeting.
Analyze search terms, product performance and customer behavior to improve campaign efficiency.
Conduct A/B testing and continuous optimization across campaigns, products and audiences.
Work with Business, Creative and Data teams to improve the overall customer journey and sales performance.
Stay updated on marketplace advertising trends, policies and best practices.
What We're Looking For
You Might Be a Great Fit If You
1-3 years of experience in Performance Marketing, preferably with hands-on experience in Amazon Ads, Walmart Ads or marketplace advertising (Tiktok Shop).
Strong understanding of PPC campaign management and performance metrics.
Comfortable working with data and making optimization decisions based on performance.
Proficient in Excel/Google Sheets;
experience with advertising or analytics tools is a plus.
Experience with e-commerce, cross-border e-commerce or Amazon is highly preferred.
Good English communication and ability to work with global products/markets.
Mindset &
Qualities
Data-driven: Let numbers guide decisions and optimization.
Ownership: Take responsibility for campaign performance and actively look for solutions.
Hands-on & detail-oriented: Enjoy working directly with campaigns, data and daily optimization.
Growth mindset: Curious, proactive and always looking for ways to improve performance.
Fast learner: Comfortable adapting to new platforms, products and changing marketplace environments.
Benefits
Competitive Compensation
Attractive &
Competitive Salary matching your experience.
13th-month salary.
Annual Bonus at the end of the fiscal year (issued in cash and/or stock options).
2-month probation with full salary.
Comprehensive Well-being
Bi-annual Salary Reviews (2 times per year).
Statutory Insurances fully covered in accordance with labor laws.
Annual Health Check-ups.
Company Trips &
Team Building activities every year.
Lunch Allowance provided during the probation period.
Why Join LazyCy?
A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform.
Your contributions will directly drive revenue growth and shape the company's trajectory.
Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency &
High Performance, Creativity &
Innovation, Customer-Centricity, Human-Centricity / Humanity.
How To Apply
Candidates Who Are Interested In This Position, Please
Send your CV to: [protected info] Email Subject Line: [LazyCy] Performance Marketing (Marketplace) - [Candidate's Full Name]
Or, fill in the application form below