Performance Marketing Specialist (Up to $5000/month + Sign on Bonus)

ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a collective CAGR of over 700% in just under 4 years. Our mission now is to build DTC brands and increase customer LTV by providing best-valued products backed by no nonsense customer service policies as Customer Centricity is at the core of our values.
As our Senior Performance Marketing Specialist, you'll be in charge of developing and executing performance-driven advertising campaigns on Facebook. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Facebook performance marketing and a proven track record of achieving significant growth and driving results.
WHAT WILL YOU DO
Develop and execute performance marketing strategies on Facebook platform to acquire customers and boost customer lifetime value.
Plan, set up, and optimize Facebook advertising campaigns effectively.
Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.
Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
Keep your finger on the pulse of Facebook advertising trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.
Test and iterate ad creatives, audience segments, and campaign strategies to continuously improve performance and maximize return on investment.
Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.