Performance Marketing Specialist

VCI is a professional coaching education organization developing coaches, leaders, and individuals through internationally aligned coaching programs. This role will focus on paid advertising, Messenger marketing, remarketing, landing page optimization, tracking, and conversion performance.
JOB DESCRIPTION
Advertising and Campaign Optimization
Set up, manage, and optimize campaigns on Meta, Google, and LinkedIn, with a primary focus on Messenger Ads.
Monitor CPM, CTR, CPC, CVR, CPA, CPR, AOV, ROAS, response rate, and closing rate.
Conduct testing and scaling across creatives, audiences, offers, products, and landing pages.
Identify funnel bottlenecks and make optimization decisions based on data.
2. Messenger Marketing and Remarketing
Build opt-in systems to collect and segment leads.
Develop Messenger chatbot flows for new users and retention campaigns.
Improve lead nurturing, response rates, retention, and conversion.
3. Landing Pages and Tracking
Build and optimize landing pages using Ladipage or equivalent platforms.
Ensure consistency between advertisements, offers, CTAs, and landing page content.
Set up and monitor Meta Pixel, Conversion API, Events, and UTM tracking.
Reconcile data across Ads Manager, landing pages, order systems, GA4, and internal reports.
4. Creative Performance
Identify high-performing creatives and analyze campaign results.
Provide clear briefs and feedback to the Content and Editor teams.
Collaborate with Sales and Operations to improve lead quality and conversion.
JOB REQUIREMENTS
At least 1.5 years of hands-on experience managing and optimizing Meta Ads.
Strong knowledge of Meta Ads Manager and Meta Business Suite.
Understanding of CPM, CTR, CPC, CVR, CPA/CPR, AOV, ROAS, Pixel, CAPI, Events, and UTM.
Ability to build and optimize conversion-focused landing pages.
Experience with testing, scaling, data analysis, and campaign reporting.
Proficiency in Excel or Google Sheets.
Experience in education, coaching, consulting, personal services, or high-value products is an advantage.
GA4, Looker Studio, or Meta Blueprint certification is a plus.
Experience managing campaigns with a budget of at least VND 5 million per campaign per day is preferred.
COMPENSATION
Total monthly income: VND 15,000,000 - 35,000,000, depending on experience and capability.
WORK LOCATION
Vietnam Coaching Institute (VCI)
District 2, Ho Chi Minh City, Vietnam
HOW TO APPLY
Please send your CV, relevant case studies, expected income, and earliest available start date at [protected info]