Playable Ads Creative Strategist (App/Game)

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ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
ABOUT THE ROLE
Creative is the biggest lever in our Performance Marketing team. We're looking for a Creative Strategist who owns ad creative from idea to impact: you turn product and market analysis into winning playable ads concepts, direct the design and developer team who build them, and read performance data to keep making them better. It's a role for someone who thinks in both creative hooks and conversion metrics, and who loves finding the next winning angle.
Working Place:
Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh Cit
WHAT YOU WILL DO
Research products, audiences, competitors, and creative trends to uncover new playable ads opportunities
Turn product and market analysis into clear, high-performing ad playable ads concepts
Write actionable creative briefs and direct the design and developer teams to bring concepts to life
Plan and manage creative production cycles end-to-end - clear priorities, fast iteration, steady output for the Performance Marketing team to test and scale
Review creative performance metrics (CTR, CVR, IPM, CPI, ROAS) and turn insights into the next round of concepts
Use AI tools to speed up ideation, explore variations, and raise creative quality