PR Lead

Mô tả Công việc
Develop and execute integrated PR strategies across the UniMedia ecosystem, including entertainment projects, beauty pageants, talent management and brand communication campaigns.
Lead PR direction for artists, beauty queens and affiliated brands, ensuring consistent positioning and long-term image building.
Plan and implement PR campaigns for brands: from campaign ideation, key message development to media strategy and execution across channels.
Manage media relations: build, maintain and expand strong relationships with journalists, editors and media partners to secure high-quality coverage.
Drive content development: oversee and produce press releases, PR articles, interviews, campaign materials and brand storytelling content.
Plan and execute PR campaigns for large-scale projects (pageants, TV shows, branded content) as well as ongoing communications for talents and brands.
Lead and manage the PR team: assign tasks, mentor team members and ensure high performance across projects.
Coordinate cross-functionally with Marketing, Social/Digital, Event, Production and external partners (agencies, media, international teams) to deliver cohesive communication strategies.
Monitor media performance, track public sentiment and continuously optimize PR effectiveness.
Handle crisis communications and sensitive issues, ensuring brand and talent reputation is protected.