Product Manager ( Quản Lý Sản Phẩm)

Product/Brand Management work is focused on driving marketing/branding strategies. Managing the product/brand PnL (budgeting, expenditures, profitability, ROI, etc.) Analyzing potential markets, competitor positioning and customer buying patterns to project demand/profitability for existing and potential products including key product features, requirements, promotion materials, favorable timing for product launch, marketing activities and product training.1. Planning / Business Development- Review and analyze overall market and business trends. Identify market insights and opportunities and consider both regional and local directions and priorities.- Carry out marketing programs established in accordance with national policies and market conditions.- Work with the cross-functional teams in devising and implementing brand strategy, activities, and campaigns.- Establish an optimized plan through business forecasting and financial management.2. Product Management- Develop promotion and marketing materials to be utilized by field-force team.- Resolve issues that may arise during the cascade and present solutions to field-force team.3. Implementation and Monitoring- Proceed with Plan of Action based on the annual Business Plan.- Continuously update the latest market trends and news to closely respond to the market and provide business insight.- Provide product training and clear methods to field-fore team for better understanding to carry out the programs and action plans.- Regularly analyze brand performance (monthly or quarter) and identifying the opportunities for improvement with the help business partners, managers, and key stakeholders. Devise action plans for implementation.- Constantly align with Eisai Pharmaceutical Organization and Institutions (government and private) to ensure governance and compliance.4. Collaboration with Field-force Team5. Marketing Program, Conferences and Partnership6. Compliance, Learn and Development