Product Manager - Retail Marketing

Mô tả công việc
Product Strategy and Planning
- Develop and execute the product roadmap for projector products, considering market trends, customer needs, and technological advancements.
- Conduct market research, competitor analysis, and gather customer feedback to identify opportunities and gaps in the market.
- Collaborate with cross-functional teams (marketing, sales) to define product requirements and prioritize features.
Product Development and Launch
- Lead the end-to-end product development lifecycle from concept to launch, ensuring adherence to timelines and quality standards.
- Coordinate with marketing and sales to develop Go-to Market strategies, product positioning, pricing strategies, and promotional activities.
Market Analysis and Optimization
- Continuously monitor market trends, customer feedback, and competitor activities to identify areas for product improvement or new opportunities.
- Analyse sales data, customer surveys, and other metrics to make data-driven decisions for product enhancements or feature updates.
- Propose and implement strategies for product optimization, pricing adjustments, or feature additions based on market feedback.
Performance Measurement and Reporting
- Establish key metrics and KPIs to measure the success of product initiatives, track progress, and provide regular reports to stakeholders.
- Analyse performance metrics, prepare reports, and present findings to senior management to demonstrate product performance and recommendations for improvement.
- Timely and accurate reports on key product metrics, including sales performance, customer feedback, and market share.
- Implement feedback mechanisms to gather insights from customers, sales teams, and other stakeholders for continuous improvement.
Yêu cầu công việc
Job / Skills Competencies
Channel management, product marketing, product lifecycle management, market analysis, competitor assessment, and customer insights skills.
Critical Work Experience
Over 2-4 years of working experience in channel management, product marketing, and end-user management in the visual instruments line.
Proven track record in leading successful product launches or improvements.
Experience in market analysis, competitor assessment, and customer insights.
Knowledge of B2C / Retail Sales is preferred.
Qualifications
Degree / Diploma in related fields such as Business Administration, Information Technology, or Marketing Communications.