Product Marketing Executive (TV)

1/ Product Marketing
- Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities.
- Support TV product strategy, lineup planning, pricing, and promotion direction.
- Monitor TV business performance by product and key dealers to ensure target achievement.
- Develop action plans to improve competitiveness and sales performance.
2/ Channel Promotion & Campaign Management
- Plan and execute channel promotion schemes and seasonal campaigns aligned with business objectives.
- Coordinate with Sales team and dealers to drive sell-out performance.
- Monitor promotion effectiveness and recommend optimization actions.
- Support campaign communication and product launch activities.
3/ Retail & Shopper Marketing Execution
- Manage retail visibility, shopfront display direction, and merchandising execution.
- Coordinate with agencies and internal teams to ensure execution quality at stores.
- Monitor display compliance and propose improvement actions to enhance consumer experience.
- Support POSM planning and retail marketing activities.
4/ Administration & Reporting Support
- Handle related operational documentation including promotion tracking, payment follow-up, and internal process coordination.
- Maintain timely reporting and data consolidation for business monitoring.
5/ Other tasks as required by the line manager