Product Marketing Specialist SDA

Job Overview
• We are seeking a product marketing specialist oriented and analytical professional to support our growing Small Domestic Appliances (SDA) business.
• This role is ideal for someone with 2+ years of experience in product or market roles within the home appliances sector, who thrives in a fast-paced environment and is eager to take on end-to-end product responsibilities from market research and development to pricing strategy and go-to-market execution.
Key Responsibilities
• Work closely with the Product Marketing Manager in developing product concepts and roadmaps aligned with business goals.
• Analyze market trends, consumer insights, and competitor movements to guide product strategy.
• Collaborate with R&D and factory to define product specifications and oversee development progress.
• Develop pricing strategies, set channel-specific pricing structures, and support profitability analysis.
• Prepare sales forecasts in collaboration with Sales and SCM teams.
• Ensure all product content and information is accurately presented across marketing channels and company website.
• Prepare impactful product profile using PowerPoint & Excel for internal stakeholders.
• Participate in field visits and business trips to better understand market dynamics and customer needs.