Product Marketing Specialist

Company Description DevSamurai Vietnam is an IT service company that provides DevOps, system development services, and technology solutions to help organizations solve complex business and technical challenges. The company offers consulting and implementation services for Google Cloud, DevSecOps tools, and Atlassian products to clients in Vietnam and across Southeast Asia.
DevSamurai Vietnam focuses on delivering technology excellence and practical solutions that improve performance, scalability, and security. Team members collaborate with regional businesses that are modernizing their infrastructure and workflows, contributing directly to digital transformation initiatives.
Role Description The Product Marketing Specialist is a full-time role based in Ho Chi Minh City, Vietnam, with a hybrid work arrangement that allows some work-from-home flexibility. This role is responsible for planning and executing product marketing initiatives for DevOps, cloud, and system development solutions, including defining positioning, crafting key messages, and supporting go-to-market strategies.
Day-to-day tasks include conducting market and competitor research, collaborating with product and sales teams to develop value propositions, preparing marketing collateral and sales enablement materials, and supporting product launches and campaigns.
The Product Marketing
Specialist will track performance metrics, gather customer and internal feedback, and refine marketing strategies to improve awareness, adoption, and revenue. This role also involves clear communication across teams, coordination of events or webinars, and ensuring consistent product messaging across all channels.
Qualifications
Candidates should possess strong Market Research skills, including competitor analysis, customer insights, and industry trend evaluation.
Candidates should possess excellent Communication skills, including written and verbal communication, presentation, and cross-functional collaboration.
Candidates should possess Go-to-Market Strategy skills, such as product positioning, messaging, launch planning, and campaign execution.
Candidates should possess Sales-related skills, including sales enablement, understanding of sales processes, and ability to support sales teams with materials and training.
Candidates should possess Product Management-related skills, such as working with product teams, understanding product lifecycles, and aligning marketing plans with product roadmaps.
Relevant experience in B2B technology, cloud services, or DevOps-related products is beneficial.
Strong analytical abilities, data-driven decision-making, and familiarity with marketing or CRM tools are beneficial.
A bachelor's degree in Marketing, Business, IT, or a related field, or equivalent practical experience, is preferred.