Product Marketing

About the role As a Product Marketing Specialist, you will shape how our apps are positioned, launched, and explained to customers, with video as one of your main tools. You will work closely with Product and the wider Marketing team to understand our customers, sharpen our messaging, and turn it into videos, content, and materials that drive trials, conversions, and growth.
Responsibilities Positioning and messaging
Research and document our ideal customer personas (IT admins, IT managers, finance and procurement), including their pain points and how they evaluate tools.
Partner with the Product team to understand features, roadmaps, and updates, and translate technical capabilities into clear, customer-facing value.
Plan and support go-to-market for new launches, major features and product updates.
Video and content
Edit short-form and long-form videos, from product intros, feature demos and social clips to educational explainers.
Turn product features and updates into clear, engaging video content for our website, Marketplace listings, YouTube and social channels.
Create written content that supports and extends our videos: blog articles, guides, case studies, social posts and community content, in a consistent brand voice.
Analysis and optimization
Track competitor activity, market trends and app performance to guide growth and strategic decisions.
Work with the team to monitor content and video performance, and use insights to improve messaging and content.
Use data to refine our product marketing strategy and show its impact on pipeline and revenue.
Requirements
2-4 years of experience in product marketing, content marketing, video production or a similar role, preferably in the SaaS or technology industry.
Strong video editing skills (e.g., Canva, CapCut, Premiere Pro, or similar), including cutting and pacing, text and motion graphics, captions, and audio cleanup, with a portfolio that shows both short-form and long-form work.
Ability to explain technical products simply and visually.
Excellent written and verbal English.
Proven ability to write engaging social posts, articles, and product copy.
Able to manage multiple priorities in a fast-paced environment, stay organized, and deliver quality work on tight deadlines.
Proactive, accountable and self-directed, with a genuine willingness to learn new tools and platforms.
Nice to have
Experience recording and editing product screen captures and voiceovers.
Familiarity with GA4, Google Search Console, and SEO tools like Semrush.
Experience marketing B2B tools for IT teams, such as IT asset management, ITSM or SaaS management products.
Bachelor's degree in Marketing, Communications, Business, Media or a related field.