Public Relation And Communication

Key Responsibilities:
• Corporate branding
- Use AI tools, social listening platforms and digital analytics to monitor brand health, public sentiment, competitor activities and market trends.
- Prepare regular AI-assisted brand intelligence reports with key findings, risks, opportunities and recommended actions.
- Translate insights into practical recommendations to improve brand messaging, content direction, audience engagement and online visibility.
• Project marketing branding support
- Share market, customer and competitor insights that may help optimise project branding and marketing communications.
- Provide branding input to Project Marketing teams where relevant, including project positioning, messaging, content angles and campaign consistency.
• Others
- Work with branding agencies, research vendors and technology partners when needed, while building stronger in-house capability and reducing reliance on agencies for strategic analysis.
- Coordinate with Customer Service Experience, Customer Relations, Customer Service Unit, Digital & Innovation, Sales, Strategic Development, and other relevant teams to ensure brand alignment across corporate and project-related activities.
- Stay updated on AI marketing tools, social listening solutions and real estate marketing trends