Public Relations & Communications Manager

1. Corporate Communications Strategies & Planning:
• Develop and execute corporate communication strategies and annual communication plans.
• Ensure consistent messaging aligned with corporate direction.
• Provide communication advisory to board of directors.
2. Brand Reputation & Corporate Image Management and Improvement:
• Monitor public sentiment, media coverage, and social conversations.
• Identify reputation risks and drive initiatives to strengthen corporate image.
• Produce PR content (articles, speeches, videos, corporate stories) and drive user-generated content (UGC) to enhance authenticity and organic brand engagement.
• Measure and analyze the effectiveness of PR and communication activities for improvement.
• Be responsible, coordinate with MKT for content creation, publishing, ensure consistency management in Social platforms (FB, YouTube, Tiktok, Instagram), company website for corporate branding and communications.
3. Media Relations & Influencer Management:
• Build and maintain relationships with journalists and media partners.
• Manage press releases, interviews, media responses, and booking of articles, advertorials, and video features.
• Manage KOL/KOC collaborations to amplify PR messages and enhance brand visibility, including briefing, content alignment, and performance evaluation.
4. Crisis Communications Management:
• Lead communication responses during issues or crises. Prepare statements, Q&A, and coordinate with Legal and related departments.
• Develop and maintain crisis communication procedures and guidelines.
5. CSR & PR Events Management:
• Plan and execute PR-driven events: press conferences, media tours, signing ceremonies, corporate announcements, and stakeholder engagements, etc.
• Lead CSR strategy and activities that support community, education, and sustainability. Manage relationships with government bodies and community partners.
• Ensure accurate key messaging and positive media and stakeholder impact at all PR activities.
6. Internal Communications:
• Develop and execute internal communication plans/campaigns on company activities.
7. PR Team Development & Agency Management:
• Lead, coach, and develop the PR & Communications team to ensure strong capability and execution.
• Manage external agencies, vendors, and freelancers when required.