Quản Lý Truyền Thông & Tiếp Thị / Marcom Manager

GENERAL MISSIONS
This is a key role within the hotel. Key responsibilities include growing the equity of the Hotel and the brand through all communications, product and partnerships and using the OAP and Brand platform and tools to drive revenue for rooms and all hotel outlets and services.
Liaises with: Sales team
Hotel revenue/distribution manager
Reservations department
Room Division/General Manager
Regional and Country Marketing and Communications teams
BRAND
- Be fully conversant with the brand, its standards and its DNA (visual and written
communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
COMMUNICATION / PUBLIC RELATIONSHIPS
- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
- Establish and maintain a relationship with Key local press and local media
- Liaise with the regional Communications team to maximize communications exposure
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
SPONSORSHIP:
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitment
E Marketing:
- Effectively manage the hotel's content and images through conducting regular website audits
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
- Manage the hotels' website - traffic and revenue generation, promotional content display
- Manage the hotel email database and e communication activity
- Manage online advertising for the hotel (display banners, SEM/PPC etc)
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Set-up, manage social media accounts and sharing sites as relevant to the hotel markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotel's online marketing strategies
QUALITY:
- Ensure that all tools and procedures are in place to engage guests in Guest Book
- Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
- Be fully au fait with the brands audit criteria
PREREQUISITE
- Excellent organizational skills and ability to priorities tasks
- Be creative and innovative
- Well-groomed at all times to maintain a professional impression of the hotel
- Excellent guest and client relations
- Be results focused and be able to implement activities to drive revenue
- Be very proficient in Microsoft applications
- Have excellent English written and verbal communication skills
- Extremely proactive with all activities to support the hotel
- Be able to work effectively as part of a dynamic team
HUMAN RESPONSIBILITIES:
- To report for duty punctually wearing the correct uniform and name badge at all times.
- To provide a courteous and professional service at all times.
- To maintain good working relationships with your own colleagues and all other departments.
- To have a complete understanding of and adhere to the residence policy relating to Fire, Hygiene, Health and Safety.
- To maintain a high standard of personal appearance and hygiene at all times.
- To have a complete understand of the residence employee handbook and adhere to the regulations contained within.
- To maintain the cleanliness of the working area in the S&M Department.
- To carry out any other reasonable duties and responsibilities as assigned.
- To attend activities and meetings as well as accept any responsibilities of projects as directed by Director of Sales and Marketing.
RELATIONSHIP:
- Establish Effective Employee relations, maintains the highest level of professionalism, ethic and attitude towards all hotels guest, clients, head of department and employees.
REPLACEMENT AND TEMPORARY MISSION:
- To be flexible and willing when asked to fill in any areas where needed to help out in emergency or difficult circumstances as assigned or required by Management.
- To be ready and responsible to perform any other duties as designated or required by Hotel Management from time to time.
- This job description is subject to change in accordance with business requirements and may be viewed and updated as necessary.