R&D Manager (Household Plastic Products Project)

The R&D Manager will lead the commercial strategy, product lifecycle management, and B2B/B2C/OEM/ODM business development for our Household Plastic Products project. This role is responsible for driving annual revenue growth, managing key accounts, optimizing product profitability (P&L), and bridging the gap between market intelligence and R&D/Production.
Key Responsibilities:
Strategy & Planning
Formulate, develop, and execute the Annual Business Plan for the household plastic product segment to achieve corporate growth targets.
Establish detailed and measurable KPIs, including revenue milestones, gross profit margins, and market share targets for each specific product line.
Conduct accurate market demand forecasting and collaborate closely with the Production and Supply Chain departments to ensure seamless inventory flow and timely product delivery.
Product Management & Market Intelligence
Perform deep-dive Market Intelligence analysis, closely monitoring price fluctuations of raw plastic resins (PP, PE, PET, TRITAN, etc.), packaging design trends, and competitors' strategic movements.
Define strategic product positioning; develop competitive pricing frameworks, discount structures, and flexible trade marketing/sales support programs to maximize market competitiveness.
Partner with the R&D department to continuously upgrade existing products and develop innovative new products driven by market feedback and consumer insights.
Business Development & Partner Management (B2B/B2C/OEM and ODM)
Directly identify, prospect, and manage a portfolio of Key Accounts on major retail chains, and OEM/ODM partners.
Lead negotiations for complex commercial contracts, covering pricing mechanisms, payment terms, technical quality specifications and delivery Service Level Agreements.
Establish and maintain a structured weekly and monthly reporting system to track overall sales performance, financial metrics, and brand health indicators.