Regional Activation Assistant Manager - South East

Region assigned: Dong Nai, Binh Duong, Binh Phuoc, Lam Dong
Job Purpose
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Accountabilities
Regional Activation Planning & Execution (40%)
Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets
Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards
Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation
Develop and allocate supporting POSM materials to amplify campaign impact
Performance Monitoring & Analysis (30%)
Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI
Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities
Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments
Track KPIs against targets and ensure alignment with regional sales goals
Commercial Team Collaboration (20%)
Provide necessary support tools, training, and materials for the sales team for effective campaign implementation
Address inquiries and provide timely support to the sales team during activation execution
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Foster strong collaboration with internal & external stakeholders to achieve shared objectives
Ensure execution framework: Right outlet selection - right activity - right target setting - right execution
Budget Management & Compliance (10%)
Manage campaign budgets effectively, ensuring activities are implemented within approved limits Monitor agency and supplier performance to ensure cost effectiveness and adherence to quality standards
Evaluate the cost-effectiveness of activities