Regional Marketing Specialist (South East Asia)

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
Identify additional avenues to build community, KOL/Affiliates Management.
Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
Brainstorming and implementing online/offline event plans and concepts.
Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
Requirements
Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
Understanding of cryptocurrency related terminologies and trends.
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders.
Additional languages would be an advantage.
Excellent organizational skills, ability to multitask with great time management skills.
Why Binance
Shape the future with the world's leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.