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The Regional Sales Manager (RSM) - Ethical Division is responsible for driving sales growth and market expansion across the assigned region in Vietnam for all Non-Oncology Products including focus therapies with Cardio-Diabetic, Critical Care, and Virology portfolios.
The role focuses on:
Strengthening hospital tender participation and execution
Maximizing product presence in all public hospitals
Building strong penetration in private hospitals and polyclinics
Manage well CRM, SFE implementation
The RSM will ensure achievement of regional quantitate and qualitative targets, team performance excellence, and sustainable business growth through strategic hospital engagement.
Key Responsibilities
1. Hospital Tender & Institutional Business Management (Major Focus)
Lead regional strategy for hospital tender participation (public and private hospitals).
Monitor tender results and ensure smooth execution of awarded contracts.
Run listing with fully territory coverage and maximize tender quota with KAM as direct subordinate
Coordinate tender documentation, pricing strategy, and submission timelines inline with Tender manager
Work closely with distributors to ensure supply chain readiness for tender products.
2. Private Hospital & Polyclinic Development
Drive product penetration in private hospitals and polyclinics
Build strong relationships with hospital directors, procurement teams, department heads, and key specialists.
Identify new outlets and expand institutional coverage.
3. Sales & Marketing Achievement
Achieve regional sales and develop regional business plans aligned with national & Regional strategy.
Monitor monthly performance and implement corrective action plans.
Ensure optimal territory coverage and call planning inline to SFE management
Organize and monitor all marketing activities according to action plan & strategy designed by marketing team
4. Team Leadership & Development
Manage 3 Teams of North, South and Mekong lead by
Area Sales Managers
Coach and manage a team internally and supports for better performance
Conduct field visits and business reviews.
Develop succession planning and talent development within the team.
Drive high-performance culture and accountability.
5. Strategic Planning & Market Analysis
Analyze sales data, hospital
purchasing patterns, and competitor movements.
Identify new growth opportunities within focus Cardio-Diabetic, Critical Care, and Virology segments.
Provide accurate sales forecasts and regional business insights.
Support new product launches and lifecycle management strategies.
6. Cross-Functional Collaboration
Work closely with Medical Affairs, Regulatory, Marketing, and Supply Chain teams.
Ensure compliance with Vietnam pharmaceutical regulations.
Align pricing strategy with national and tender policies.
Support medical education and hospital scientific programs where required.
7. Compliance & Governance
Ensure all activities follow company SOPs and Vietnam MOH regulations.
Maintain ethical promotion standards in the ethical (ETC) market.
Report to Country Manager (direct) and Business Unit Head (dotted).