Sales Director

ABOUT THE COMPANY
With over 10 years of relentless innovation, MyMind Joint Stock Company (MSM) is redefining the future of enterprise management. We deliver smart, scalable digital solutions that power business transformation across industries-from enterprises and agriculture to smart manufacturing.​By combining deep domain expertise with cutting-edge technology, MSM helps organizations worldwide simplify complexity, accelerate growth, and lead with confidence in the digital era.
ABOUT THE POSITION
We are looking for an experienced Sales Director to lead the commercial growth of the company's product portfolio, with a strong focus on Go-to-Market strategy, SME customer development, and market positioning.The Sales Director will be responsible for translating the company's product direction into actionable commercial strategies, identifying market opportunities, building a sustainable customer pipeline, and driving revenue growth.This role will work closely with Product, Marketing, and Management teams to ensure that product value propositions are aligned with market needs and effectively brought to customers.
Key focus areas:
Develop and execute Go-to-Market (GTM) strategy for the product portfolio.
Build and accelerate the SME customer segment.
Build and develop Marketing Strategy to strengthen company and product awareness.
Establish a scalable sales pipeline and commercial process.
Provide market and customer insights to support product development and adoption.
1/ Responsibilities
Go-to-Market Strategy & Commercial Strategy
Develop and execute the Go-to-Market strategy for the company's products based on business objectives and market opportunities.
Define target customer segments, market positioning, value proposition, pricing approach and appropriate sales channels.
Conduct market and customer analysis to identify potential business opportunities and market trends.
Translate customer and market insights into actionable commercial initiatives and recommendations for the Product team.
Develop commercial plans to drive product adoption and revenue growth.
Monitor market and competitor activities and proactively recommend adjustments to the commercial strategy.
SME Customer Development
Develop and execute strategies to build a strong SME customer base.
Identify and prioritize target SME segments based on market potential and product fit.
Build and manage a sustainable customer pipeline, from prospecting to conversion and expansion.
Establish relationships with potential customers, partners and key stakeholders.
Lead customer discovery activities to understand business needs, pain points and buying behaviors.
Develop approaches to convert prospects into customers and increase product adoption.
Track customer acquisition, conversion and retention performance and identify areas for improvement.
Maintain strong relationships with key customers and ensure a high level of customer satisfaction.
Sales Leadership & Revenue Growth
Lead, manage and develop the Sales/Commercial team to achieve business and revenue targets.
Establish sales processes, operating mechanisms and best practices to improve sales effectiveness.
Set sales targets, monitor performance and provide regular forecasts and reports to Management.
Lead negotiations and closing of strategic/high-value deals.
Develop and manage sales budgets and resources.
Build a culture of accountability, collaboration and continuous improvement within the commercial team.
Coach and mentor sales team members to strengthen their commercial capabilities.
Communication & Marketing
Lead the development of communication and marketing strategies aligned with the company's business objectives and product growth strategy.
Define strategic direction, key messages and priorities for company and product marketing initiatives to achieve target market and business goals.
Identify appropriate channels and activities to reach target SME customers.
Provide customer and market insights to support marketing content, campaigns and sales collateral.
Represent the company and products at relevant industry events, conferences and business networking activities.
Ensure consistency between brand positioning, product value proposition and sales messaging.
Customer & Product Insight
Build a deep understanding of customer needs, market dynamics and product value.
Collect and synthesize customer feedback throughout the sales process.
Translate customer insights into recommendations for Product and Management teams.
Work with Product and Technology teams to ensure solutions effectively address customer needs.
Support continuous improvement of products, commercial processes and customer experience.
2/ Requirements
Bachelor's degree in Business, Marketing, Economics, Technology or related fields.
13+ years of experience in Sales/Business Development/Commercial roles, preferably with experience in SaaS, Software, Technology or B2B solutions.
Proven experience in a Sales/Commercial leadership role.
Strong experience in building and executing commercial strategy/Go-to-Market strategy.
Experience in developing B2B customer portfolios, preferably within the SME segment.
Experience working with Product and Marketing teams to bring products to market.
Leadership & Personal Competencies:
Strategic thinking - able to connect market trends, customer needs and business objectives.
Commercial mindset - strongly focused on business growth and customer value.
Customer-centricity - understands customer needs and translates them into commercial opportunities.
Leadership & people management - able to build, coach and motivate a sales team.
Communication & influencing - confident in communicating with customers, partners and senior stakeholders.
Analytical & problem-solving skills.
Negotiation & closing skills.
Presentation & public speaking skills.
Ability to work effectively in a fast-paced and dynamic environment.
High level of integrity and professionalism.
WHAT'S ON OFFER
A collaborative and learning-focused environment.
A collaborative and learning-focused working environment.
Competitive salary and benefits package.
12 days of annual leave, 3 days of paid sick leave, and 1 paid birthday leave per year.
Healthcare insurance includes annual health check-ups.
Lunch allowance and mobile phone allowance.
Company events and celebrations: International Women's Day (8/3), Vietnamese Women's Day (20/10), Men's Day, Mid-Autumn Festival, Year-End Party, Company Trip, etc.
Bonus scheme including 13th-month salary and performance-based bonuses (subject to individual performance and company business results).
Modern, well-equipped working facilities.
CONTACT TO APPLY
Email: [protected info]
Working hours: 8:30 - 17:30, Monday - Friday
Address: 7th Floor, Betrimex Tower, 63 Cao Thang Street, Ban Co Ward, HCMC