JOB SUMMARY:
- Manage all sales activities and events in line with the annual sales and marketing plan in order to achieve/exceed budget in forecasted room revenue, occupancy and RevPAR
MAJOR DUTIES & RESPONSIBILITIES:
- With DOSM plan sales strategy and action plan to achieve budget
- Sell all facets of the property and cross sell other group properties
- Sell to new, existing and prospective clients and business accounts considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
- Develop and maintain a regular pattern of sales calls
- Build profile within local market place through attendance at various events and develop contacts with business generators: corporate accounts, travel agents and tour operators, airlines, Government Departments and other producers
- Entertain clients when required
- Plan and conduct familiarization tours and site inspections
- Travel when required to promote the hotel and develop potential business
- Interface with operations on a timely basis
- Monitor competitors activities, collect and analyze market intelligence
- Assist in the evaluation of sales and marketing activities, analyse sales mix and likely impact on budget targets
- Report as required on sales activities and successes, attend regular meetings
- Work with DOSM in the preparation and management of the Department's budget
- Perform other duties as assigned
KEY RELATIONSHIPS:
- Hotel employees
- Interact with guests and individuals outside the hotel including, but not limited to, current and potential clients, owning company representatives, competitors and other members of the local community