About this Position
We are seeking an experienced commercial leader to drive growth within our Sports & Fashion business, with a strong focus on the footwear industry. Based in Ho Chi Minh City, this role is responsible for leading sales strategy execution, managing key customer relationships, and delivering sustainable business growth across assigned territories.
As a people leader, you will coach and develop a high-performing sales team while working closely with key footwear manufacturers, distributors, and strategic partners. You will play a critical role in driving sales performance, implementing pricing strategies, managing customer roadmaps, and ensuring long-term customer loyalty through a customer-centric approach.
Success in this role requires strong
business development and key account management experience, commercial acumen in pricing and contract negotiations, and the ability to leverage CRM tools, market insights, and data analytics to drive informed decision-making. Mandarin language capability is highly valued, as the role supports key Taiwanese and Chinese customer accounts within the footwear manufacturing industry.
What you ́ll do
Execute sales strategies aligned with sustainability goals and develop action plans to support key business priorities.
Coordinate the execution of customer roadmaps and ensure timely completion of CRM initiatives and projects (e.g., ACE).
Drive the implementation of regional pricing strategies to support business growth and profitability objectives.
Build and maintain strong customer relationships within the assigned territory, leveraging Voice of Customer (VOC) feedback to continuously refine sales approaches and improve customer satisfaction.
Lead the execution of strategic sales initiatives to drive business growth, strengthen market presence, and achieve commercial objectives.
Lead, coach, and develop sales team members to build a high-performing organization and foster continuous capability development.
Deliver sales, distribution, and profitability targets (KP OSG, PC%, and/or GP%) within the assigned territory while monitoring competitor activities, market dynamics, and pricing trends.
Ensure effective geographical coverage and identify cross-selling opportunities to maximize sales growth, profitability, and overall business potential.
Coordinate activities across key internal stakeholders and ensure the timely completion of administrative requirements. Collaborate closely with Marketing, Customer Service, Supply Chain, and Key Account Management teams to support customer priorities and business objectives.
Ensure compliant execution of sales processes and develop customer-centric initiatives that strengthen customer loyalty and foster long-term partnerships.
Provide accurate sales forecasts, monitor key performance indicators, and leverage CRM tools, data analytics, and automation to enhance sales effectiveness. Manage relationships with distribution partners and monitor their commercial and financial performance.
Lead and oversee distributor management activities, ensuring alignment with business objectives and performance expectations.
What makes you a good fit
Strong leadership experience in sales management, business development, and delivering sustainable business growth.
Proven ability to develop strategic customer relationships and drive key account growth across complex customer environments.
Fluent in English and Mandarin, with the ability to effectively engage diverse customers, partners, and stakeholders across the region.
Solid commercial acumen with experience in pricing strategy, contract negotiations, and profitability management.
Strong analytical capabilities, including CRM utilization, sales forecasting, market analysis, and leveraging digital tools to drive commercial performance.
Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Group Medical Insurance for employees and eligible dependents
Annual Leave
Annual Physical Examination
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.