Sales & Marketing Executive/Specialist (Customer Growth)

Mô tả Công việc
Customer Recruitment
Develop ideas and execute initiatives to acquire new customers for Con Cung.
Customer Retention & Loyalty Building
Design and implement programs and activities to increase customer engagement, purchase frequency, and repeat buying behavior (Ex: Paid Membership Programs: Pink Plus, Pink Mom,...; Rewards Programs (C- Rewards, Concung Xu; VIP Programs, etc.).
Customer Lifetime Value (CLV) Optimization
Leverage customer behavior data and personalization to increase basket value, drive cross-selling and up- selling, and optimize customer lifetime value.
Customer Experience Enhancement
Work closely with cross-functional teams (Merchandise, Communication, Online Commercial, Operations, etc.) to continuously improve customer experience across online and in-store touchpoints
Performance Monitoring & Optimization
Track KPIs and analyze customer-related metrics (return rate, program engagement, purchase frequency, etc.), and propose adjustments and improvements to enhance overall effectiveness.
Other Assigned Tasks
Support additional tasks assigned by the Manager to contribute to the overall objectives of the department.