1. Revenue Generation & Sales Strategy
• Develop and execute comprehensive annual Sales & Marketing plans to achieve and exceed room revenue, ADR, and RevPAR targets.
• Identify and capitalize on market opportunities across key market segments: Corporate accounts, FITs, Long-stay guests, Travel Agencies/TOs, and direct bookings.
• Build and maintain strong relationships with corporate clients, travel agencies, and local business partners in District 1 and across HCMC.
• Negotiate contracts, corporate rates, and group bookings while ensuring optimal yield management.
2. E-Commerce & OTA Management
• Oversee all Online Travel Agencies (OTAs) platforms (Book*******, Agoda, Expedia, Trip****, etc.) to ensure rate parity, optimal content listing, high visibility, and maximum conversion.
• Implement dynamic pricing strategies in alignment with seasonality, city events, local market demand, and competitor analysis.
• Drive direct bookings via the official website through strategic promotions and campaign management.
3. Marketing, PR & Brand Awareness
• Lead
digital marketing strategies across paid and organic channels (Google Ads, Meta Ads, Instagram, Facebook, TikTok).
• Supervise content creation, social media strategy, website updates, and promotional collateral to maintain strong brand identity.
• Manage online reputation across TripAdvisor, Google Reviews, and OTAs, ensuring proactive guest engagement and feedback management.
• Partner with local influencers, travel bloggers, media outlets, and lifestyle partners for joint promotions.
4. Leadership & Team Management
• Directly manage, train, and mentor a team of 2 S&M Executives (e.g.,
Sales Executive & Marketing/E-commerce Executive).
• Assign daily tasks, set clear KPIs, track performance, and foster a results-oriented team environment.
• Conduct regular weekly sales pipeline and marketing review meetings.
5. Analytics, Reporting & Administration
• Prepare monthly sales performance, ROI, channel performance, and market trend reports for executive management.
• Monitor competitor pricing, market share reports, and guest demographic trends to adjust strategies proactively.
• Manage the Sales & Marketing departmental budget effectively.
1. Qualifications & Experience:
• Education: Bachelor's Degree in Hospitality Management, Marketing, Business Administration, or a related field.
• Experience: Minimum 2-3 years of experience in a Sales & Marketing Manager role, or Senior Sales Executive/
Assistant Manager ready for a step up, preferably in a 4-star/5-star boutique or city-center hotel.
• Strong track record of driving revenue through OTAs, Corporate accounts, and Digital Marketing channels.
2. Key Skills & Competencies:
• Market Knowledge: In-depth understanding of the District 1/HCMC hotel market, local demand drivers, corporate segments, and international inbound travel trends.
• Technical Skills: Proficient in Hotel PMS systems, OTA Extranets, Channel Managers, Google Analytics/Ads, Meta Business Suite, and basic CRM tools.
• Languages: Fluent in English and Vietnamese (both written and spoken). Additional foreign languages (e.g., Mandarin, French, Korean) are a plus.
• Leadership: Self-motivated, proactive hands-on approach, strong team leadership, coaching, and analytical skills.
13th-month salary package.
Service charge allowance and duty meals provided.
Mandatory social, health, and unemployment insurance (per Vietnam Labor Law).
Opportunity to lead the sales strategy for a high-performing boutique property in HCMC's top tourist district.