Sales Strategy Manager

Mô tả Công việc
1. Strategic Planning (35%)
• Develop and implement comprehensive sales strategies aligned with the company's overall business objectives.
• Conduct market research and analysis to identify emerging trends, competitor activities, and opportunities for growth.
• Collaborate with cross-functional teams to ensure sales strategies are integrated with marketing, product development, and supply chain initiatives.
2. Market Segmentation and Targeting:(15%)
• Identify key customer segments and target markets based on demographic, geographic, and psychographic factors.
• Analyze customer behavior and purchasing patterns to tailor sales strategies for specific target groups.
• Work closely with the sales team to align efforts with targeted customer segments.
3. Sales Forecasting and Budgeting:(15%)
• Develop and manage sales forecasts, taking into account market trends, seasonality, and promotional activities.
• Collaborate with finance teams to establish and monitor budgets for sales initiatives.
• Evaluate the financial impact of sales strategies and adjust approaches as needed to achieve revenue goals.
4. Performance Measurement and Analysis:(20%)
• Establish key performance indicators (KPIs) to measure the success of sales strategies.
• Analyze sales data and performance metrics to identify areas for improvement and optimization.
• Provide regular reports and updates to senior management on the effectiveness of implemented strategies.
5. Cross-Functional Collaboration:(15%)
• Work closely with marketing, product development, and supply chain teams to ensure alignment and coordination of efforts.
• Collaborate with sales teams to implement strategies at various levels.