Job summary: We're looking for a proactive and results-driven Product Marketing Executive to lead product marketing strategies and enhance brand presence at the point of sale in the Building Materials industry.
Key Responsibilities
A. Product Marketing & Strategy
Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets.
Develop specialized marketing solutions for special projects (work with R&D)
Develop Cross-selling Strategies and action
B. Customer Engagement
Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution.
C. Brand Visibility
Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South.
D. Market Intelligence
Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services.
Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment.
Identify and penetrate new potential sales channels or niche markets for Mortar products.
E. Performance Analytics
Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.
Analyze Cross-selling Effectiveness.
Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.
Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success.
Bachelor's degree in Marketing, Business Administration, or related field
3-5 years of experience in
Trade Marketing, Category Management, or Channel Development in Cement, Building Materials or Construction (specifically in Route-to-Market or Traditional Trade).
Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.
Having experience in cement / building materials
Strong communication and coordination skills
Willingness to travel to dealer networks and market visits
Good planning and analytical skills